Dsquared2 celebrates the D2Roxy campaign in Madrid
The Italian luxury house gathered in the Spanish capital to mark the release of its new Roxy collection, unveiling pieces that blend the house's signature irreverence with refined tailoring.
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Dsquared2 marked the release of its Roxy collection with an evening in Madrid that captured the house’s particular brand of spirited elegance. The gathering drew together the brand’s vision of contemporary luxury, where collegiate references meet impeccable tailoring and unexpected colour combinations speak to a generation unafraid of self expression.
The Roxy collection itself channels Dsquared2’s playful approach to luxury fashion. A striking green varsity jacket with cream wool sleeves and embroidered D logo details represents the collection’s core aesthetic: classic Americana references refined through expert construction. Cream coloured trench coats with tartan detailing and deep burgundy accents demonstrate how the house layers pattern and texture with restraint, allowing each piece to breathe without apology.
What distinguishes the Roxy narrative is the house’s commitment to wearability alongside visual impact. A cream trench coat in a relaxed cut, given weight through its burgundy striped lining and coordinating belt detail, speaks to someone who understands that true luxury lies in garments that feel as thoughtful to wear as they are striking to behold. The collection refuses the obvious; instead, it offers complexity through restraint, mixing heritage sportswear codes with the refined proportions that have become Dsquared2’s signature language.
The Madrid celebration itself embodied the collection’s spirit: intimate, genuine and rooted in the house’s enduring fascination with how fashion moves through real life, beyond the runway. Each piece whispered rather than shouted its credentials, allowing the wearer’s confidence to complete the narrative.
Imagery courtesy of Dsquared2 (@dsquared2).
