Dua Lipa embodies freedom in YSL’s LIBRE holiday campaign
The pop icon celebrates the season in Yves Saint Laurent Beauty's festive vision for LIBRE Eau de Parfum, a fragrance that distils unapologetic self expression into a bottle.
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Against a backdrop of deep crimson velvet studded with flecks of gold, Dua Lipa embodies the spirited essence of LIBRE Eau de Parfum for Yves Saint Laurent Beauty’s holiday vision. The campaign captures a moment of quiet assurance: she wears black silk and burnished gold bangles, her hand resting on a quilted box bearing the house’s iconic monogram in burgundy and cream, surrounded by crystal vessels holding the fragrance’s luminous amber liquid and accents of white candles and dark crimson blooms.
LIBRE, which translates to free, carries within it the Parisian house’s philosophy of liberation and individuality. The Eau de Parfum opens with the brightness of orange blossom and lavender, before settling into a warm heart of jasmine and vanilla, finishing with cedarwood and musks that linger on skin long after the moment has passed. It is a scent built for those who refuse to be confined by expectation, who move through the world with the kind of certainty that comes from knowing exactly who they are.
The holiday presentation, housed in its distinctive squared bottle crowned with the YSL logo, arrives in gift packaging that channels festive opulence without surrendering an ounce of restraint. Polished gold accents catch the light against diamond quilting in cream and burgundy, a nod to the house’s heritage of refined luxury.
Imagery courtesy of Yves Saint Laurent Beauty (@yslbeauty).