FERRARI DRESSES FOR THE GARDEN AND THE GRID
Ferrari takes its Pre-Fall 2026 wardrobe into an English garden, where Rocco Iannone’s tailoring, workshop codes and quietly luxurious materials make the case for the Prancing Horse as a fashion house in its own right.
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Ferrari has spent the past several years making an increasingly assured argument that the Prancing Horse can belong in a wardrobe as naturally as it does on a bonnet. For Pre-Fall 2026, that proposition leaves the circuit almost entirely behind. Rafael Pavarotti’s campaign places Athiec Geng and Tammo Rahming in a cultivated English garden, framed by clipped greenery, blossom and weathered statuary. There is no car in sight. There does not need to be.
CHARACTER COMES NATURALLY
The setting is an elegant counterpoint to Rocco Iannone’s clothes. Geng appears in sharply controlled checked tailoring and in Ferrari’s Officina print, whose illustrated hardware and workshop references turn the tools of Maranello into a decorative language. Rahming moves between a substantial craquelé leather shearling and deep petrol corduroy layered over a soft camel knit. The effect is recognisably Ferrari without depending on Rosso Corsa or overt racing graphics.
That restraint matters. Iannone has steadily pushed Ferrari fashion beyond merchandise and towards a fully articulated luxury wardrobe, translating the company’s engineering culture through cut, fabrication and detail. In this collection, bolts become jewellery-like hardware and rivet references, technical drawings become silk prints, and automotive materials reappear in fashion through Ferrari’s Q-Cycle yarns and leather offcuts associated with vehicle upholstery.
FROM MARANELLO TO LONDON
London provides the season’s broader cultural frame. Vogue reported that Iannone developed the collection as Ferrari prepared its new flagship in the British capital, drawing on a spectrum of British style references and translating them into Prince of Wales checks, softened tailoring, corduroy and tactile outerwear. The result is not costume-like Britishness, but a dialogue between Savile Row discipline and Ferrari’s instinct for performance.
The commercial logic is equally clear. Leather bags are a major part of Ferrari’s fashion business, followed by leather outerwear and knitwear, and all three categories are prominent here. The current Pre-Fall offer includes waxed leather bags, leather jackets and trousers, suede accessories, technical pieces and the Officina print across silk separates and scarves.
LUXURY WITHOUT THE ENGINE NOTE
What makes the campaign compelling is its confidence. Ferrari does not place a 12-cylinder grand tourer behind the models to explain why these clothes exist. Instead, Pavarotti gives them space to stand alone. The garden, the statuary and the muted autumnal palette allow texture and silhouette to do the talking.
That may be the clearest expression yet of Ferrari’s wider lifestyle ambition: not to reproduce the automobile in fabric, but to carry the same ideas of precision, material obsession and character into another discipline. The grid remains part of Ferrari’s mythology. Pre-Fall 2026 suggests the house is increasingly comfortable away from it.
Imagery disclaimer: Images are supplied for editorial reference and commentary. All trademarks, campaign imagery and associated intellectual property remain the property of their respective owners. Campaign photography credited to Rafael Pavarotti.