FIX Dessert Chocolatier wins Dubai it Award for Business

What began in a Dubai home kitchen in 2021 has become a global confectionery phenomenon. FIX Dessert Chocolatier, founded by Sarah Hamouda and Yezen Alani, has been presented with the inaugural Dubai it Award for Projects in the Business Category, a recognition bestowed by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. The award honours those who deliver exceptional results through speed, quality and effective execution, and FIX embodies precisely that trajectory.

The brand’s signature ‘Can’t Get Knafeh Of It’ bar captured imaginations across social media, propelling ‘The Original Dubai Chocolate’ from a modest domestic venture into international distribution. Today the bars grace the shelves of Harrods in London and Dubai International Airport’s Terminals 1 and 3, with further expansion already underway. The chocolate itself marries tradition with contemporary technique: each bar balances pistachio and knafeh elements within carefully tempered chocolate, a creation that emerged not from a corporate laboratory but from genuine passion and culinary curiosity.

Sarah Hamouda reflected on the achievement: “When we started FIX in a home kitchen in 2021, we had a big idea and a love for chocolate but we never imagined Dubai Chocolate would reach people all over the world. This city gave us the room to dream big and build something from the ground up.” Yezen Alani added that the award belongs to the entire team and the city itself, emphasising that the brand’s growth never compromised on how each bar is made. The Dubai it Award recognises a distinctly local success story that has shaped global palates and established an entirely new chocolate category.

Imagery courtesy of FIX Dessert Chocolatier (@fixdessertchocolatier).