GINORI 1735 SUMMER CAMPAIGN 2026: BRINGING SUMMER HOME

Summer has a particular way of attaching memories to objects. A plate used beneath a seaside sky, a vase catching the last light of an evening terrace, a small box brought home from a journey — these things can acquire a significance that extends beyond their practical purpose. Ginori 1735’s Summer Campaign 2026 explores that relationship through a series of chapters, with its fourth instalment, Back home with souvenirs, turning its attention towards the return.

The premise is simple but evocative: after weeks spent moving between destinations, tables and landscapes, summer eventually follows us indoors. Souvenirs no longer belong to the holiday itself. They become part of the everyday environment, allowing fragments of a journey to remain present long after the suitcase has been unpacked.

For Ginori 1735, that idea naturally leads back to the Manifattura. The campaign describes it as a place where experiences and memories can be transformed into inspiration for a new beginning. It is an especially fitting perspective for a Maison whose history has always been closely connected with the relationship between objects, artistry and daily life.

Ginori 1735 traces its origins to 1735, when Marquis Carlo Andrea Ginori established a porcelain manufactory at Doccia, in Tuscany, near Florence. Inspired by his fascination with porcelain, he began a tradition that would develop into one of Europe’s longstanding centres of porcelain production. From its earliest years, the Manifattura combined historical influences with experimentation, establishing an approach in which tradition was not treated as something fixed, but as material for continued creative development.

That evolution continued throughout the following centuries. In 1896, the expansion of the Manifattura led to the creation of the Richard Ginori Ceramic Company, bringing the knowledge of master craftsmen into dialogue with new technologies and patents. In the twentieth century, Gio Ponti’s tenure as artistic director from 1923 to 1933 marked another significant transformation. His work introduced new decorative and formal ideas while retaining a relationship with the historic language of the Manifattura.

The heritage remains visible in Ginori 1735’s approach today. Its porcelain is produced at the Manifattura near Florence using hard porcelain, a material valued for its strength, translucency and fine quality. The manufacturing process continues to involve numerous stages of skilled intervention, from modelling and forming to glazing, firing and decoration. Ginori 1735 states that a creation can involve several artisans and days of work, with traditional manual techniques continuing alongside modern production technology.

This balance between archive and experimentation gives particular resonance to the fourth chapter of the summer campaign. Rather than presenting the Manifattura simply as a place where objects are produced, Back home with souvenirs positions it as a creative point of departure. The memories gathered elsewhere are not merely preserved; they become material for another expression of beauty.

The campaign’s selection reflects that philosophy through a varied collection of objects intended for different corners of the home. The current Chapter 4 edit includes pieces from several of Ginori 1735’s established collections, among them Oriente Italiano, Il Viaggio di Nettuno, Catene, Vecchio Ginori and Diva, alongside the newer Florenza collection.

Oriente Italiano — Tesori, for example, appears through the Tulip vase in Iris, bringing the decorative richness associated with the collection into a sculptural floral form. The collection’s wider visual language draws on Italian decorative traditions while using colour and pattern with considerable freedom. Elsewhere, the Il Viaggio di Nettuno trinket box and bread plate in Terracotta introduce a warmer, Mediterranean character, recalling the campaign’s connection to journeys, terraces and summer tables.

The selection also moves towards quieter domestic rituals. Catene appears as a mug in Cachemire and as a square centrepiece, while Vecchio Ginori offers an espresso set for two in white. These are objects associated with moments that might otherwise pass unnoticed: morning coffee, a shared drink, a carefully arranged table. Their inclusion reinforces one of the campaign’s more interesting ideas — that a souvenir does not have to be an object of spectacle. Its value can lie in the memory it quietly carries into ordinary life.

Diva contributes another dimension through pieces such as the Celeste jewellery box and rectangular change tray. Their purpose is intimate and domestic, yet their porcelain construction allows them to occupy the space between functional object and decorative piece. This has long been part of Ginori 1735’s creative territory: the belief that objects used in everyday life can also participate in an aesthetic experience. The Maison describes this ambition through its continuing interest in bringing art into daily life and daily life into art.

That principle also explains why the Manifattura remains so important to the brand’s identity. Its archive preserves original moulds from creations produced since 1735, while its design and modelling departments continue to develop new forms. Hand decoration, gilding, airbrushing and painting remain part of the manufacturing vocabulary, allowing contemporary ideas to retain a tangible connection to the artisanship that preceded them.

The current chapter therefore feels less like a conventional seasonal collection and more like a meditation on what happens after summer. Travel changes our surroundings temporarily, but certain objects allow those experiences to become permanent. A piece of porcelain can mark a particular place, recall a shared meal or simply preserve the atmosphere of a season. Once brought home, its meaning begins to evolve.

Ginori 1735’s official store locator currently lists flagship stores and corners including Florence, Milan, Rome, Paris and London, alongside the Manifattura Flagship Store in Sesto Fiorentino. The current official locator does not list a verified UAE location, so no UAE city is included here.

In Back home with souvenirs, the journey ultimately comes full circle. Summer begins with movement — discovering places, collecting impressions and gathering stories — before returning to the familiar spaces of home. Ginori 1735 places its own Manifattura at the centre of that transition, suggesting that memory does not have to remain behind when the holiday ends. Sometimes it survives in the objects we choose to keep, gradually becoming part of the life that follows.