Hästens Winterland: the legend of the Blue Check Horse
In the snowy valley of Snödal, Hästens tells a winter fairy tale of Blåmir, a horse who turns night into morning.
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Hästens has told its most imaginative story yet. Winterland unfolds in Snödal, a snowy valley where the brand’s Blue Check is sacred and a legendary horse named Blåmir is said to move night into morning, heal those in need and grant children’s wishes during the winter festival.
The saga follows Isa and her friends, and the Lin family, who arrive at the Dream Factory and are welcomed by its owner David Janson. Inside, they watch a Hästens Red Check bed being made by hand. Santa and Mrs Claus come to rest, and before vanishing into the stars Blåmir cures Santa’s aching back.
Created for the Year of the Horse, the story ends with a fire horse dressed in red check, a symbol of strength, vitality and renewal. It mirrors the spirit of the house itself: enduring, vital and forever in motion. The full saga can be explored at hastens.com.
