Hogan marks forty years with an elevated view of Milan
The Italian brand's Fall Winter 2026 collection coincides with its fortieth anniversary, founded in Milan in the 1980s, presenting Milan's skyline and urban architecture as its backdrop through elevated perspectives.
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Hogan has unveiled its Fall/Winter 2026 campaign, ‘Above the City’, starring global brand ambassador and Chinese actor singer Tan Jianci. The photograph speaks in the clearest possible language: a vertical sliver of Milan’s architectural geometry, rendered as pure abstraction. Glass and steel buildings edge the frame; below, the city sprawls in muted greens and terracotta. This is the vantage point from which Hogan chooses to survey its moment of significance.
The campaign takes a birds eye view of the brand’s structural legacy, transforming Milan’s distinctive geometry into a visual metaphor for the confidence that has defined Hogan since its launch in 1986. The collection links Hogan’s archival heritage to modern urban dressing, with new sneakers inspired by skate shoes featuring a soft suede upper and a chunky sole distinguished by the ‘H’ monogram, introduced for the first time in the men’s collection.
The bag collection features new compact yet spacious flap bags complete with an ‘H’ turn lock clasp, available in hammered leather, soft suede, shearling or houndstooth, alongside dynamic yet functional leather and suede shopping bags in fall foliage reminiscent hues which range from burgundy to dark grey. The collection revisits the refined ease of classic Milanese dressing without feeling overly reminiscent. This is a brand looking not backward but upward, its fortieth year marked not by nostalgia but by a sharp, contemporary clarity about what it has always been.
Imagery courtesy of Hogan (@hoganbrand).