Icons of Porsche Returns to Dubai with New Venue
The region's largest automotive festival moves to The Square Nad Al Sheba for its sixth edition, promising an elevated experience for the passionate Porsche community gathering this November.
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When an event has cultivated a following as devoted as that of Icons of Porsche, evolution becomes inevitable. The sixth edition of the Middle East’s most significant automotive celebration moves this November to The Square Nad Al Sheba, a decision that speaks to both the festival’s expanding ambitions and the venue’s credentials as a destination for discerning gatherings.
Since its inception, Icons of Porsche has grown into something far grander than a mere exhibition of motorcars. It is, rather, a cultural convergence where the spirit of engineering excellence, the reverence for automotive heritage and the contemporary passions of a global community intersect. Last year’s fifth edition drew more than thirty thousand enthusiasts across its weekend, with over one thousand sports cars on display, testament to an event that has transcended regional boundaries to become one of the most recognised celebrations of Porsche culture anywhere in the world.
The transition to The Square Nad Al Sheba signals a recalibration of scale and experience. The new location promises to elevate both the atmosphere and the engagement of attendees, creating space for the festival to breathe while maintaining the intimacy and authenticity that define its character. The venue’s established reputation as a premium lifestyle precinct aligns naturally with the calibre of this gathering.
This year’s festival, scheduled for twenty first and twenty second November 2026, will continue to showcase the classical cars, art and cultural threads that weave through the Porsche community. The marriage of automotive excellence and artistic expression remains central to the vision; Icons of Porsche has always understood that appreciation for the marque transcends mechanics, encompassing design, history and passion in equal measure.
The partnership between Porsche Middle East and Africa and The Square Nad Al Sheba represents a recognition of mutual purpose. Dr. Manfred Bräunl, Chief Executive of Porsche Middle East and Africa, speaks to the convergence with characteristic clarity: by joining forces, the incoming edition promises to be the finest yet, delivering an experience that honours both the brand’s heritage and the devotion of those who gather to celebrate it.
Tickets are available now through IconsOfPorsche.com, priced at eighty five AED, with complimentary registration extended to children under twelve when accompanied by a ticketed adult. Further details regarding the festival programme and venue logistics will follow in the coming weeks, though expectations suggest crowd numbers and automotive displays will remain consistent with previous years’ scale.
Imagery courtesy of Porsche (@porsche.middleeast).
