Inside the new Hästens catalogue: 786 pages on the art of sleep
Hästens opens its archives in a catalogue of 786 pages, a portrait of the Dream Factory, its craftsmen and the beds they make.
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Hästens has published a new catalogue, and it runs to 786 pages. It is less a product book than a portrait of the house: the energy of the Dream Factory in Köping, the people who work there and the beds they make.
Its chapters open the archives and the culture behind the craft. One, Mastery Is Sacred, argues that the master’s touch is what gives a product its soul. Another, The Master Spirit, follows a line of master craftsmen that reaches back to the first masters of the nineteenth century, bound by the highest quality, the finest materials and masterful craftsmanship.
The family story runs through it, from David Janson’s dream factory to Solveig and Jack Ryde’s Blue Check and Jan Ryde’s growth of the company. There is space, too, for well being, which Hästens describes as balance: supporting health, rest and the natural flow of energy in the body.
Alongside the stories sit full specifications for every bed, accessory and fabric, and the designer partnership with Ferris Rafauli. The digital edition is free to request at hastens.com.
