Jacques Marie Mage Unveils Bunker77: Glamour Meets Rebellion
The storied eyewear house presents its most audacious collection yet, a striking visual manifesto that channels the brand's signature aesthetic of danger and self reinvention through the lens of acclaimed photographer Steven Klein.
AI-assisted voice playback. Starts only when you choose Play.
Jacques Marie Mage announces the arrival of Bunker77, a collection that stands as a bold testament to the house’s enduring fascination with the intersection of high style and raw edge. This latest offering emerges as a contemporary exploration of the brand’s foundational philosophy: that eyewear transcends mere function to become a vehicle for profound personal expression and visual rebellion.
The collection unfolds through a campaign of extraordinary visual potency, crafted by celebrated photographer Steven Klein, whose distinctive vision brings an electrifying charge to every frame. Klein’s renowned ability to capture moments suspended between glamour and danger proves the perfect complement to Bunker77’s essential narrative, refracting the collection’s singular collision of opposing forces through a lens that feels utterly present and resolutely contemporary.
Bunker77 represents the culmination of meticulous creative direction, with styling by Haley Wollens that emphasises silhouette and attitude, set design by Robert Doran that constructs immersive visual environments, and casting by Evelien Joos that brings essential human drama to each image. Together, these elements coalesce into a campaign that doesn’t merely showcase eyewear but rather orchestrates a symphony of aesthetic provocation.
The collection embodies Jacques Marie Mage’s unwavering commitment to creating pieces that transcend temporal boundaries, that refuse conventional categorisation, and that speak to the wearer’s most uninhibited self. Each frame carries the weight of the house’s heritage whilst simultaneously pushing boldly into unexplored territory, a duality that has long defined the brand’s most compelling work.
Available now at Jacques Marie Mage Galleries and JacquesMarieMage.com, as well as through select retail partners worldwide, Bunker77 invites those with a refined eye and an appetite for sartorial courage to embrace spectacle in its most unapologetic form.
Imagery courtesy of Jacques Marie Mage (@jacquesmariemage).