JW Anderson and UGG unite Dev Hynes and Kaia Gerber

The partnership between Jonathan Anderson’s design house and UGG emerges as a considered exploration of contemporary luxury, one that resists easy categorisation. Anderson’s precision for silhouette meets the unapologetic comfort of heritage bootmaking, resulting in pieces that feel both considered and lived in.

Dev Hynes, the multidisciplinary artist known for his textural approach to music and visual storytelling, carries the collection with an ease that speaks to its accessibility. Alongside model and tastemaker Kaia Gerber, the campaign captures a mood of refined nonchalance, the kind that comes from understanding craft rather than performing it. Tanya and Zhenya Posternak’s photography renders the pieces with a quiet clarity, while Julia Wagner’s set design creates a neutral canvas that lets the garments breathe.

What emerges is a collection that doesn’t announce itself loudly but rather suggests itself through detail: the weight of fabric, the precision of a seam, the utility reimagined through a luxury lens. Benjamin Bruno’s styling allows each piece to exist without apology, neither dressed down nor overstated, simply itself.

The collaboration reflects Anderson’s ongoing conversation with utility and craft, themes that have animated his practice. Here, they find new expression through UGG’s archival of comfort and durability, creating something that feels neither nostalgic nor aggressively contemporary, but rather timeless in its approach.

The pieces are available in stores and online, inviting those with an eye for considered design to discover the collection’s particular balance of ease and precision.

Imagery courtesy of JW Anderson x UGG (@jw_anderson).