Kenzo celebrates festive joy with a tree of colourful ribbons

A living oak stands adorned with flowing ribbons in sapphire, cardinal red, chartreuse and violet, each one a gesture of pure colour unfurling against the summer green of its leaves. The Kenzo festive campaign for 2026 draws directly from an archive moment: a Christmas tree once created by Kenzo Takada, the house’s founder, reimagined now as something altogether more joyful and immediate than tradition allows.

What emerges is a collection rooted in spontaneity and the unguarded pleasure of gathering together. The ribbons cascade downward like confetti made permanent, suggesting celebration not as a moment that passes but as something woven into the everyday. Colour here does the work: saturated, unafraid, layered in ways that feel both playful and considered.

The campaign itself, shot by photographer and director Andy Massaccesi with art direction from Carlin Brown, captures the tree at its most generous and alive. Ribbons multiply across the branches, some catching light, others shadowed, each one suggesting the kind of chaotic beauty that emerges when people come together without pretence.

Kenzo has always understood that luxury need not be austere. The house’s signature vocabulary of colour and pattern, established by its founder and carried forward, finds new life in this interpretation of celebration. The ribbons feel like an invitation rather than a decoration, a reminder that festivity belongs not to some rarified sphere but to anyone willing to participate in its spirit.

The collection is available now through Kenzo.com and in stores worldwide.

Imagery courtesy of Kenzo (@kenzo).