Lacoste Team Paris Masters: the hours behind the victory
Behind every match lies the discipline of practice. Lacoste captures its tennis athletes in preparation at Roland Garros, where craft meets competition on the clay.
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The court at Roland Garros demands a particular kind of readiness. Lacoste has documented Team Lacoste in the hours of practice that precede competition, capturing the concentrated grace of athletes moving through drill and anticipation. A player in olive green and pale grey shorts bends into a forehand, his Lacoste shirt catching light as his body coils into the shot. The clay beneath him is scored by hours of movement. White socks rise above cream trainers, the fabric precise and purposeful.
These are the moments that speak to Lacoste’s understanding of tennis as a discipline of both body and mind. A player studies the court in a white shirt carrying the brand’s typeface across the back, his focus absolute. Another wears the crocodile emblem in cobalt blue, the colour holding against the darkness of the venue, waiting. The preparation visible here is not casual: it is the work that defines the game itself.
Lacoste’s relationship with tennis runs through its DNA. Founded by tennis player René Lacoste in 1926, the house built its reputation on the courts, and that legacy continues through its partnership with the athletes who compete at the Paris Masters. The clothing is engineered for movement and endurance, designed by hands that understand what the game demands. These images and the film accompanying them show not victory, but the deliberate, unglamorous hours that make victory possible.
Imagery courtesy of Lacoste (@lacoste).
