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Horology

Longines Global Champions Tour arrives in Rabat for 2026

The Swiss watchmaker's prestigious equestrian circuit touches down in Morocco's capital, marking another milestone for the brand's sporting partnership.

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Rabat welcomes the Longines Global Champions Tour in 2026, adding Morocco’s elegant capital to the Swiss watchmaker’s roster of world venues. The arrival underscores Longines’ longstanding commitment to equestrian sport, a discipline that shares the brand’s values of precision, discipline and grace under pressure.

Since its inaugural edition in 2011, the Longines Global Champions Tour has evolved into the world’s premier international show jumping circuit, bringing together elite riders and horses across five continents. The competition represents more than sport; it embodies the synergy between human endeavour and mechanical excellence that defines horological heritage. Longines, with roots tracing to 1832 in the Vallée de Joux, has long understood that timing and performance are inseparable.

The Rabat leg joins a constellation of distinguished stops, each selected for its equestrian tradition and cultural significance. The Moroccan capital, with its Atlantic coastline and imperial history, offers a refined backdrop for one of sport’s most demanding disciplines. Competitors navigating the course must summon the same focused intensity that Longines demands of its chronographs and timing mechanisms.

The 2026 edition reflects the brand’s evolution beyond the wristwatch into lifestyle stewardship, though horology remains its beating heart. A Longines timepiece adorns the wrists of officials and sponsors alike, bearing silent witness to split seconds and split second decisions that determine victory.

For enthusiasts and collectors, the tour serves as a calendar of destinations where Longines and sport converge. The Rabat event will be available to spectators and those seeking to experience equestrian excellence at its apex.

Imagery courtesy of Longines (@rivoligroup).

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