Louis Vuitton’s Holiday 2026 Campaign Unfolds at the Station
Louis Vuitton's Holiday 2026 campaign transforms a train station into a festive meeting point filled with reunions, unexpected adventures and the promise of somewhere new. The Vivienne Winter Holiday collection and Monogram Rouge beauty line await.
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Louis Vuitton’s Holiday 2026 campaign transforms a train station into a festive meeting point filled with reunions, unexpected adventures and the promise of somewhere new, captured by Oliver Hadlee Pearch. The campaign takes place during the final five minutes before departure, when the platforms become a little theatre of their own.
The atmosphere carries that of an old fashioned Christmas film, complete with the excitement of having somewhere wonderful to go. Two women share a bench beneath a glass and iron roof, one wrapped around the other in an embrace, laughing, as a Christmas tree glows behind them, steam drifts across the tracks, and a vintage locomotive waits in the haze. Another figure, hair swept by the wind and dressed in a shearling aviator jacket with a fluffy white skirt, steers a luggage cart stacked with Monogram and Damier Azur trunks, hatboxes and travel bags.
Journeys Within the Windows
Five miniature landscapes arrive in Louis Vuitton windows around the world: Alpine Horizon, the Big Apple, Blossom Garden, Moonlight Valley and Golden Dunes. Visitors enter beneath a train decorated Christmas tree before discovering another miniature world, where Louis Vuitton creations are displayed inside a wooden trunk inspired setting with drawers finished in VVN handles.
The Vivienne Winter Holiday collection follows the Maison’s mascot, Vivienne, joined by a new companion named Lou, on two distinctive winter journeys. The first unfolds in a cosy setting of sweet treats and warm knitwear; the second evokes a festive celebration beneath the stars, illuminated by sparkling rhinestones and jewels. The selection includes the Pochette Hills handbag, Rosalie coin purse, LV Charms card holder and passport cover, offering elegant companions for every day and for travel, alongside playful bag charms such as the LV Cute Teddy Bear and Doudou Penguin.
La Beauté Louis Vuitton celebrates Monogram Rouge, the hue born from the meeting of the Monogram canvas and the House’s signature red. The Christmas gift edit includes Louis Vuitton’s Mon Monogram personalisation service. The Holiday 2026 campaign pieces are now available online and in worldwide boutiques, with the festive window displays already appearing in stores.
Imagery courtesy of Louis Vuitton (@louisvuitton).