Mercedes Benz and KidSuper collaborate on tailored collection

Colm Dillane, founder and designer of KidSuper, does not work by obvious collision. His New York label sits at the intersection of fine art and functional tailoring, where a vintage Mercedes becomes material for proportion study rather than logo placement. That principle now meets Mercedes Benz’s engineering lineage in a collection that draws shape from both houses’ commitment to precision and craft over decoration.

What makes this pairing worth attention is what it refuses to do. There are no car logos stitched into seams, no heavy handed references to grilles or wheels reduced to motif. Instead Dillane responds to the vehicles themselves—their geometry, their stance, the particular proportions that define a 300SL or a contemporary model—and translates those observations into construction choices and tailoring codes that sit outside seasonal trend. The photographs show models posed with vehicles from different eras, dressed in pieces that complement the cars’ sculptural presence without competing with it.

The collection draws from KidSuper’s archive of tailored silhouettes and contemporary codes: tailored jackets, shirts, trousers and accessories that function independently of automotive knowledge. Pricing is positioned in line with KidSuper’s established range. The work launches with material that viewers of Dillane’s independent output already recognise—unexpected proportion, precision tailoring, and a visual language built from fine art thinking rather than brand guidelines.

Dillane founded KidSuper in 2013 in Brooklyn and has collaborated with brands including Salomon and Carhartt WIP, each partnership following his conviction that genuine creative dialogue between different disciplines produces stronger work than obvious alignment. Mercedes Benz’s involvement signals a shift among heritage manufacturers away from logo placement toward design partnerships where the independent designer’s vision remains paramount. The collection is available now through Mercedes Benz’s official website and selected fashion retailers globally.

The collection is available now through official Mercedes Benz channels and selected retailers. For those tracking Dillane’s output, this represents one of his most visible collaborations with a heritage house, a moment where the collision between fine art thinking and industrial craft becomes tangible as wearable product.

Colm Dillane founded KidSuper in 2013, building the label from a studio in Williamsburg, Brooklyn. His approach combines tailored construction with contemporary streetwear codes, drawing inspiration from fine art, vintage textiles and unexpected cultural references. The label has collaborated with brands including Salomon and Carhartt WIP, each partnership reflecting Dillane’s principle that collision between disparate worlds generates stronger work than obvious alignment ever could.

Mercedes Benz’s involvement marks the automaker’s expansion into design partnerships that reach beyond the road. The collection emerges from a practice among heritage manufacturers of exploring how their visual language and engineering philosophy translate into fashion. The pairing reflects a shift in luxury collaborations: away from logo placement and toward genuine creative dialogue between different disciplines, where the designer’s independent vision remains paramount rather than subordinate to brand guidelines.

The collection ranges across tailored jackets, shirts, trousers and accessories, with pricing consistent with KidSuper’s positioning and available through Mercedes Benz’s official website alongside selected fashion retailers. Pieces respond to specific vehicles from the archive, from the 300SL to contemporary models, though the garments function independently of automotive knowledge. The work launches simultaneously across both brands’ channels, marking one of the season’s more substantive designer collaborations with a heritage house.

Imagery courtesy of Mercedes-Benz (@mercedesbenz).