Nishane Unveils Hold Me Closer at Intimate Cannes Gathering
The House of Extraits hosted an exquisite multi sensory evening in Cannes to reveal Hold Me Closer, the final creation of the Rumi Collection. Across six meticulously crafted courses, guests experienced the extrait's narrative unfolding with the premiere of an accompanying film shot in Japan.
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In the hushed elegance of evening at La Baie des Îles, Nishane orchestrated an intimate gathering of singular refinement, one devoted entirely to the unveiling of Hold Me Closer, the concluding jewel within the Rumi Collection. This was no ordinary fragrance presentation, but rather an immersive journey through the senses, meticulously choreographed to allow each guest to discover the extrait’s profound narrative unfolding across six exquisitely conceived courses.
The evening embodied a philosophy of presence and connection, with the precious extrait passing from hand to hand around a singular shared table. Each course echoed elements of the fragrance’s story, allowing the composition to reveal itself gradually, layering meaning and memory with every sensory encounter. The intimacy of this approach reflected a deeper understanding of luxury as something far more profound than mere possession; rather, an experience of profound human connection and shared discovery.
Co founders Mert Güzel and Murat Katran gathered alongside acclaimed perfumer Alexandre Helwani and lead actor Soji Arai, creating an environment where creativity, artistry and vision converged in the most rarefied of settings. As the evening deepened and anticipation mounted, guests were treated to the world premiere of a short film shot in Japan, a cinematic companion piece that illuminated the extrait’s essence and the philosophical underpinnings of its creation.
The Final Verse
Hold Me Closer represents the culmination of the Second Verse of the Rumi Collection, the House’s meditation on themes of intimacy, presence and what endures beyond the fleeting moment. The extrait embodies an understanding that true luxury resides not in the transient, but in what lingers long after experience has passed. This is fragrance as poetry, as philosophy made tangible, as an invisible embrace that speaks to the soul.
The evening spoke to Nishane’s refined approach to perfumery, one that transcends conventional categories and embraces fragrance as an art form worthy of the most contemplative consideration. Here was luxury presented not as spectacle, but as an invitation to deeper engagement, to presence, to the kind of intimate connection that transforms a mere product launch into something altogether more meaningful and memorable.
Hold Me Closer is now available, inviting all who encounter it to unfold their own myth through the language of scent.
Imagery courtesy of Nishane (@nishane.official).
