Nishane’s Hold Me Closer Unfolds Across Cannes
The final chapter of the Rumi Collection arrives as an olfactory meditation, its unveiling marked by a shimmering takeover of the Croisette during TFWA.
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The façade of the iconic Carlton hotel transformed into a canvas of chromatic poetry as Nishane unveiled Hold Me Closer, a fragrance conceived as the closing movement of the Second Verse of the Rumi Collection. Against the luminous backdrop of the Côte d’Azur, the distinctive golden cap of this extraordinary creation rose skyward above the legendary Croisette, a beacon of olfactory sophistication that commanded the attention of the assembled beauty connoisseurs during TFWA.
Hold Me Closer represents the culmination of a narrative unfolding through scent, a collection rooted in the profound wisdom of Rumi and translated into the language of fragrance. The launch itself operated as theatre, transforming the very architecture of Cannes into an immersive experience that guided visitors through the journey of the fragrance from daylight’s cerulean expanse through the molten warmth of sunset and into the deepest indigo of night.
The presentation at the Carlton spoke to Nishane’s commitment to creating moments of transcendence rather than mere commercial announcements. Each hour brought new chromatic impressions, mirroring the fragrance’s own journey through time and emotion, its composition unfolding like pages of poetry written in aromatic notes.
The House of Extraits has long distinguished itself through an uncompromising approach to perfumery, privileging narrative complexity and sensory depth above all else. Hold Me Closer emerged from this philosophy as a meditation on proximity, on the subtle intimacy of presence, rendered in fragrance form. The collection it concludes, the Rumi Collection’s Second Verse, represents a profound dialogue between classical Sufi poetry and contemporary olfactory expression.
Available now, Hold Me Closer invites those who encounter it to unfold their own mythology through the act of wearing perfume. The golden cap, gleaming in the Mediterranean light during its Cannes unveiling, serves as a tactile reminder of the luxury contained within: a fragrance that exists at the intersection of philosophy, artistry and the rarefied world of fine perfumery.
Imagery courtesy of Nishane (@nishane.official).
