NOT KARL, BUT UNMISTAKABLY KARL WITH PARIS HILTON 🖤

Chic, no?

KARL LAGERFELD has unveiled its Fall Winter 2026 campaign, the latest chapter of From Paris With Love, and it arrives with a plot twist. Paris Hilton returns as the face of the Maison for a third consecutive season, joined this time by British model Kit Butler fronting menswear and by NOT KARL, a digital character making his debut in the brand’s universe. @karllagerfeld @parishilton

Two masters of self reinvention, then, sharing a frame. NOT KARL observes, interrupts and occasionally steals the shot, flickering through a stack of retro televisions while Hilton holds the room. The result is knowing, surreal and very much in the spirit of the man himself, who never met a convention he did not enjoy dismantling.

Photographed for the first time by Matt Easton, the campaign spans KARL LAGERFELD, KARL LAGERFELD JEANS and KARL LAGERFELD PARIS under a single narrative. The collection is sharp tailoring, elevated outerwear and graphic restraint in a largely monochrome palette, anchored by a long white shirt drawn from tuxedo dressing and the K/Autograph bag range, the defining accessory of the season.

Butler carries the tailoring story alone: structured proportions, sculpted shoulders, nothing decorative. Traditional menswear codes, cleanly restated.

The campaign rolls out globally across digital, social, print and out of home from 1 September, with a celebration to follow during Paris Fashion Week. Watch for two cameos.

Wit, style and irreverence. Exactly as he left it.

📸 Matt Easton
👗 Styling Isabelle Kountour
💇 Hair Sienree Du
💄 Make Up Steven Tabimba
🎬 Set Design Colin Donahue
🖤 @karllagerfeld @parishilton

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