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Patricia Urquiola’s dialogue between style and iconic form

Inside the Cassina Store Milano, a new editorial explores how personal expression meets the eloquence of design through the lens of the Dudet Sofa and No Vanitas mirror.

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Three figures in neutral wool garments sit on a deep burgundy velvet Dudet Sofa at the Cassina Store Milano; behind them, a circular No Vanitas mirror reflects the space, while soft blush and cream walls create a serene backdrop
Cassina (@cassinaofficial)

The Dudet Sofa settles into the Cassina Store Milano not merely as furniture but as a stage for the unfolding of personality. Wrapped in deep burgundy velvet, its generous silhouette invites a kind of repose that speaks to how we inhabit domestic space. Patricia Urquiola’s design gives the piece a sculptural quality: there is a palpable ease to its proportions, a generosity that feels almost restful to observe.

Across from it, the No Vanitas mirror catches and reflects, its circular form a geometric counterpoint to the sofa’s organic lines. Also by Urquiola, this piece becomes something more than a reflective surface; it becomes a device for seeing oneself within the composition of a room, a quiet interrogation of how objects and inhabitants complete one another.

The editorial ‘Conversation Piece’ for ICON magazine, styled by Ilario Vilnius and photographed by Paolo Zambaldi, explores precisely this dialogue. Three figures in neutral wool and earth tones settle into the Dudet Sofa against walls rendered in soft blush and cream by Cassina’s store layout, also designed by Urquiola. The staging reveals something essential about modern luxury: that it is not about accumulation or surface shine, but rather the considered arrangement of form, material and human presence. The sofa becomes the anchor, the mirror the witness, and the space itself a conversation between design intention and the way we actually live within it.

Imagery courtesy of Cassina (@cassinaofficial).

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