Persol frames find their place in Moroccan warmth and light
The Italian eyewear house celebrates its iconic silhouettes in a new photographic series at Berber Lodge, where golden hour and timeless design merge in Lorenzo Liverani's lens.
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Persol has long understood that a pair of sunglasses is not merely an accessory but an extension of one’s gaze upon the world. The Italian house’s latest chapter in its PersolPlaces series, captured by photographer Lorenzo Liverani, explores this philosophy through the warmth and architectural grace of Berber Lodge, where ochre walls and filtered light create the perfect stage for the brand’s enduring silhouettes.

Liverani’s lens discovers Persol frames in quiet moments of contemplation: resting across the pages of a book by a window framed in brass scrollwork, the lenses catching the amber of late afternoon; positioned within interiors where terracotta pottery and woven furnishings speak to a timeless aesthetic that aligns with eyewear crafted in 1917 and refined ever since. The photographer moves through spaces of profound simplicity, where the architecture itself becomes a collaborator, its earthen tones and geometric clarity providing the perfect counterpoint to the precision of Persol’s acetate and metal construction.

What emerges is a meditation on how objects of utility become objects of grace when they inhabit the right environment. The lodge’s muted palette of cream, bronze and shadow allows each frame to command attention without announcement. Wooden chairs with cream linen, a table of woven rattan, the play of golden light across plastered walls: these elements share with Persol’s designs a commitment to timelessness over trend. The frames appear not as fashion statements but as companions to those who notice the quality of light, who value the clarity of vision, and who understand that elegance lives in restraint.

The series reinforces what Persol’s clientele recognises: that the brand’s frames possess a visual authority that complements rather than competes with their surroundings, whether those surroundings are the sun warmed interiors of North Africa or the quiet study of someone absorbed in a book.






Imagery courtesy of Persol (@persol).








