Pinko Radio broadcasts from the booth, turning football into fashion

Pinko has merged its sensibilities with one of Italy’s most cherished pastimes: football. The house’s new Radio campaign, conceived under the creative direction of Lorenzo Posocco, positions the brand within the electric atmosphere of the stadium, where tailoring meets transmission and the roar of the crowd becomes the pulse of a new collection.

The campaign harnesses both human creativity and artificial intelligence, with contributions from AI artists Jvn St and Maverick Tollon shaping the visual language. The result is a world where the precision of a well cut jacket finds its parallel in the choreography of the pitch, where black tailoring becomes the uniform of observation rather than play, and where the act of broadcasting itself becomes a statement of style.

Shot from a broadcasting box high above the action, the imagery captures a figure in navy suiting positioned at the controls: headphones secured, mixing desk at hand, the stadium spread beneath like a canvas of possibility. A brass desk lamp casts its warm glow across the workspace, and through floor to ceiling windows, the floodlit field glows with an otherworldly luminescence. The juxtaposition is deliberate and disarming: the cool remove of the commentator, the fabric of the suit, the machinery of sound production, all arranged in a space where football’s grandeur becomes the backdrop for fashion’s quiet authority.

For Spring/Summer 2026, Pinko suggests that style exists not only in the stadium’s stands but in the spaces where culture is observed, analysed and transmitted to the world. The Radio campaign will be revealed further through the brand’s channels as the season unfolds.

Imagery courtesy of Pinko (@pinkoofficial).