RECTO marks Shanghai’s arrival with a local vision for autumn

RECTO has marked the opening of its Shanghai stores with a forthright editorial that places eight local creative talents at the heart of its autumn vision. Directed by stylist Jason Rider and photographed by Sihao Li, the campaign moves beyond conventional brand storytelling, instead allowing artists, painters and models who work across Shanghai’s diverse creative landscape to interpret the collection through their own sensibilities.

Against the raw, weathered surfaces of Shanghai’s urban fabric and the quiet discipline of a studio setting, the FW26 collection unfolds in unexpected ways. A deep chocolate brown wrap shirt with structured lapels and a tied waist speaks to RECTO’s architectural approach to tailoring, its restrained elegance heightened by a golden chain necklace. Elsewhere, light washed denim sits alongside a navy oversized blazer in studied contrast, the fabric holding its shape with the assurance of considered construction.

The editorial introduces pieces crafted exclusively for the Chinese market, a gesture toward local relevance that extends beyond distribution. These items sit alongside the core collection, each chosen to reflect how RECTO’s aesthetic of minimalism and precision translates into Shanghai’s own particular visual language: austere, commanding, unadorned by excess.

Shot across both refined studio space and Shanghai’s textured streetscape, the campaign captures something essential about how fashion moves through a city. The eight talents bring their own gravity to each frame, their presence a reminder that collections gain depth only when worn by those who understand them not as logos, but as gestures of intent.

RECTO’s Shanghai stores are now open.

Imagery courtesy of RECTO (@recto_official).