Roja London marks Bergdorf Goodman’s 125 years with gourmand parfum
A limited edition fragrance blends creamy pistachio and green jalapeño with linden blossom, capturing the duality of Fifth Avenue sophistication and Central Park's verdant beauty.
AI-assisted voice playback. Starts only when you choose Play.
Roja London has created an unconventional gourmand expression for Bergdorf Goodman’s 125th anniversary, a fragrance that arrives as a meditation on contrasts. The new Bergdorf Goodman Parfum draws its inspiration from the duality of Manhattan itself: the natural splendour of Central Park set against the refined elegance of Fifth Avenue, where the landmark retailer has stood since 1899.
The composition moves between creamy pistachio and the vibrant green jalapeño, tempered by the delicate freshness of linden blossom. It is a distinctly unexpected path for haute perfumery, one that marries sweetness with spice, botanical clarity with culinary richness. The bottle itself bears witness to this heritage, its rectangular glass vessel holding a luminous golden liquid beneath a striking cap of amethyst crystal set in gold metal, the stopper crowned with a miniature rendition of Bergdorf Goodman’s own iconic façade.
The presentation arrives in a deep blue box bearing the retailer’s architectural silhouette in white. The choice of this particular blue and the building motif underscore the fragrance’s celebration of a New York institution, a place where discerning taste has been refined and celebrated across more than a century. The limited edition nature of the release signals its exclusivity; Bergdorf Goodman holds the sole stewardship of this creation.
The fragrance becomes available on November 3rd, exclusively at Bergdorf Goodman.
Imagery courtesy of Roja London (@rojalondon).
