Susanne Kaufmann Hyaluron Serum and Anti Ageing Rich Cream: the evening ritual

Susanne Kaufmann demonstrates the evening ritual with two of her house’s hero products on film: hands warming the Hyaluron Serum across the jawline, moving upward in slow, deliberate strokes toward the forehead, then sealing everything with the Advanced Anti Ageing Rich Cream. The technique is simple and deliberate, a pause rather than a checklist. What catches attention is not the products alone but Kaufmann’s insistence that how you apply them matters as much as what goes into the bottle, and that this particular pairing, this particular rhythm of massage, is the way the formulations are meant to work together.

Susanne Kaufmann founded the house in 2000 in Vienna after training in herbal medicine and botany, early disciplines that shaped her conviction that skincare should work with skin’s biology rather than force rapid change. Two decades into building the brand on concentrated botanical extracts and minimal synthetic additives, she still leads the lab work. The Hyaluron Serum combines hyaluronic acid with plant extracts chosen for skin barrier support; the Advanced Anti Ageing Rich Cream is denser, richer in nourishing oils and botanical concentrates, designed to seal and nourish what the serum has begun. Both arrive free from artificial fragrance, synthetic preservatives and mineral oils, a deliberate choice that appeals to reactive skin.

The dark amber glass protects the botanical ingredients from light degradation. The serum arrives in a dropper, the cream in a jar, their packaging suggesting the restraint that defines Kaufmann’s approach. The green, slightly herbaceous notes of the botanical extracts emerge without perfume overlay, clarity that speaks directly to anyone who prefers to layer their own scent or whose skin reacts poorly to added fragrance. The textures contrast precisely: serum first, light and absorbing; cream second, richer and more occlusive, the pairing designed so that each prepares skin to receive the other.

The upward massage technique shown in the film works with the face’s natural contours rather than dragging downward. The jaw and cheeks, where tension settles, receive the same patient attention as the forehead. Kaufmann built this into the product pairing because she understands that application is the third ingredient. Applied this way, the serum and cream are meant to be used together; the house sells both individually, yet their formulations complement each other. The ritual matters because it slows the evening down, because consistency matters more than overnight transformation, and because Kaufmann’s entire philosophy rests on the idea that skin responds to care working with its biology rather than against it.

The film itself, shot in natural light, shows skin with a subtle clarity, the kind that comes from hydration seated genuinely into the skin rather than sitting on the surface. It is a visual argument for consistency over speed, and for Kaufmann’s long conviction that the best skincare asks for commitment: the ritual repeated, the technique learned, the products used as they are formulated to work. Apply the serum to damp skin, follow with the rich cream, and let the upward strokes become part of the evening. The restoration happens in the slowing down as much as in the actives themselves.

The Hyaluron Serum combines hyaluronic acid with a proprietary blend of plant extracts chosen for their ability to support skin barrier function and reduce visible signs of dehydration. The Advanced Anti Ageing Rich Cream contains a higher concentration of nourishing oils and botanical concentrates, designed to lock in moisture and provide the intensive care skin requires during sleep. Both products are free from artificial fragrance, synthetic preservatives and mineral oils, a formulation choice that appeals to skin compromised by sensitivity or reactive to conventional actives. The dark amber glass packaging protects the integrity of the botanical ingredients from light degradation.

The massage ritual Kaufmann demonstrates is not incidental to the products’ efficacy but central to it. The upward strokes increase blood flow to facial muscles, encouraging deeper penetration of the serum’s hydrating molecules and the cream’s nourishing compounds. Practiced consistently over weeks, the technique also helps release tension held in the jaw and forehead, areas where stress physically manifests as tightness and fine lines. The Austrian house sells both products individually, though they are formulated to complement each other; the serum prepares skin to receive the richer cream’s occlusive benefits, and together they create the layered hydration the house considers essential to visible, lasting improvement.

Imagery courtesy of Susanne Kaufmann (@susannekaufmann_).