The Delage D12 becomes the star of French hip hop
Four months after GIMS and Gazo released Triple S, their choice to feature the electric hypercar in the music video has catapulted the French machine into the cultural mainstream, racking up millions of views across platforms.
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The Delage D12 has claimed an unexpected role in contemporary French culture, chosen by musicians GIMS and Gazo as the star vehicle for their track Triple S. Four months after its release, the decision to feature the electric hypercar has proven prescient: the song maintains a place in the Top 100 most streamed daily in France, whilst accumulating over 270,000 likes on GIMS’s official account and surpassing three million views on YouTube.
Shot in brilliant electric blue, the D12’s sculptural form dominates the visual narrative with its scissor doors raised and its muscular lines catching the light. The hypercar’s presence transforms the video into something beyond typical music promotion. Its radical silhouette and technical prowess serve as a counterpoint to the artists’ energy, positioning French engineering and design at the heart of the moment. The connection between contemporary music and automotive excellence creates a cultural crossover that extends Delage’s reach far beyond the traditional luxury automotive audience.
This convergence reflects a broader truth about modern hypercars: they operate as cultural objects as much as engineering achievements. The D12, with its electric architecture and uncompromising aesthetic, speaks to audiences who value innovation, performance and visual drama. The Triple S collaboration demonstrates how a machine conceived for the track can command attention in the cultural arena, proving that automotive design remains one of the most potent languages for capturing contemporary aspiration and style.
Imagery courtesy of Delage (@delageofficiel).
