The Gift of Time: How to Choose a Watch
A timepiece is among the most considered of gifts, yet the choice need not feel daunting. Adam Cheung shares his guide to finding one that feels right.
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A watch is a lovely thing to give as a gift for any occasion, but especially for the holidays. Yet choosing one can feel like a bigger job than it needs to be. You don’t need to learn the whole watch lexicon before you start looking; a few good clues will help you find something that feels right for them.

Start with what they already wear
The simplest way to choose is to begin with the recipient’s existing style. A wardrobe full of tailored suits might suggest something low key that sits neatly under a cuff, while someone who lives in sneakers may prefer something more casual and robust. Look at the metals and tones they already gravitate toward: silver, gold, rose gold or steel. Notice whether they prefer minimal design or something with more visual presence.

Consider the occasions they’ll wear it for. A watch that works for both boardroom and weekend is often the most cherished. The dial colour matters too: black is endlessly versatile, while blue or other shades add personality without compromising wearability.

Think about their relationship with time itself. Do they check their phone constantly, or do they prefer a proper watch? Are they drawn to classic designs that last decades, or do they like to explore different styles? Someone who appreciates heritage will value a watch with a story; someone more practical will care about reliability and ease of wearing.

The beauty of giving a timepiece is that it becomes intimate with daily life. It sits on the wrist, moves with their body, and marks the moments of their life. Choose something that reflects how they move through the world, and you’ll give them something they’ll reach for again and again.


Imagery courtesy of Mr Porter (@mrporter).





