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The Gift of Time: How to Choose a Watch

A timepiece is among the most considered of gifts, yet the choice need not feel daunting. Adam Cheung shares his guide to finding one that feels right.

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An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture
Mr Porter (@mrporter)

A watch is a lovely thing to give as a gift for any occasion, but especially for the holidays. Yet choosing one can feel like a bigger job than it needs to be. You don’t need to learn the whole watch lexicon before you start looking; a few good clues will help you find something that feels right for them.

Typography on soft grey green background reading 'A watch is a lovely thing to give as a gift for any occasion, but especially for the holidays. However, choosing one can feel like a bigger job than it needs to be. You don't need to learn the whole watch lexicon before you start looking. A few good clues will help you find something that feels right for them. On The Journal, Adam Cheung shares his guide to buying the perfect watch as a gift'

Start with what they already wear

The simplest way to choose is to begin with the recipient’s existing style. A wardrobe full of tailored suits might suggest something low key that sits neatly under a cuff, while someone who lives in sneakers may prefer something more casual and robust. Look at the metals and tones they already gravitate toward: silver, gold, rose gold or steel. Notice whether they prefer minimal design or something with more visual presence.

A wrist wearing an Oris dive watch with blue dial and steel bracelet alongside a white-framed photograph of the same watch model, set against navy and charcoal fabrics with text reading 'Start with what they already wear' and descriptive copy about wardrobe context

Consider the occasions they’ll wear it for. A watch that works for both boardroom and weekend is often the most cherished. The dial colour matters too: black is endlessly versatile, while blue or other shades add personality without compromising wearability.

An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture

Think about their relationship with time itself. Do they check their phone constantly, or do they prefer a proper watch? Are they drawn to classic designs that last decades, or do they like to explore different styles? Someone who appreciates heritage will value a watch with a story; someone more practical will care about reliability and ease of wearing.

An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture

The beauty of giving a timepiece is that it becomes intimate with daily life. It sits on the wrist, moves with their body, and marks the moments of their life. Choose something that reflects how they move through the world, and you’ll give them something they’ll reach for again and again.

An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture
An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture

Imagery courtesy of Mr Porter (@mrporter).

Typography on soft grey green background reading 'A watch is a lovely thing to give as a gift for any occasion, but especially for the holidays. However, choosing one can feel like a bigger job than it needs to be. You don't need to learn the whole watch lexicon before you start looking. A few good clues will help you find something that feels right for them. On The Journal, Adam Cheung shares his guide to buying the perfect watch as a gift'
A wrist wearing an Oris dive watch with blue dial and steel bracelet alongside a white-framed photograph of the same watch model, set against navy and charcoal fabrics with text reading 'Start with what they already wear' and descriptive copy about wardrobe context
An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture
An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture
An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture
An IWC pilot's watch with white dial and black fabric strap displayed on weathered teal and white surface with frost or salt texture

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