TORY BURCH FALL/WINTER 2026: CLASSICS WITH A LIFE OF THEIR OWN

Tory Burch’s Fall/Winter 2026 collection begins with an idea that feels particularly relevant to contemporary dressing: classics are rarely static. They acquire meaning through the people who wear them, the places they travel through and the personal histories attached to them. The new campaign, photographed by Jamie Hawkesworth, explores that idea against the changing landscape of Central Park, with models Alex Consani, Awar Odhiang and Hejia Lee joined by a diverse cast of canine companions.

The campaign takes its cue from the relationship between women and their dogs, drawing on the designer’s own affection for her dogs, Chicken and Slim. Rather than treating the animals as simple accessories to the imagery, the campaign presents each pairing as a reflection of personality. The result is a portrait of movement through the city, with clothing presented as part of an active, lived-in wardrobe rather than a fixed set of rules.

That approach is consistent with the collection’s underlying interest in history and utility. Fall/Winter 2026 revisits familiar wardrobe archetypes, but their significance lies in how they are interpreted. The collection considers the classics not as rigid formulas, but as forms that can be adapted according to individual taste, circumstance and instinct.

Central Park provides an especially fitting setting for this exploration. As one of New York’s defining public spaces, it offers a contrast between the ordered structure of the city and the spontaneity of everyday life. The campaign moves within that environment, allowing the clothes to exist naturally alongside walking, movement and companionship. The city becomes less of a backdrop than a setting in which personal style unfolds.

The choice of Jamie Hawkesworth as photographer reinforces the campaign’s observational character. Known for photography that often pays close attention to atmosphere, people and place, Hawkesworth brings a sense of immediacy to the Fall/Winter imagery. Alex Consani, Awar Odhiang and Hejia Lee contribute distinct personalities to the campaign, while the inclusion of different breeds and characters of dogs adds another layer of individuality.

The collection itself draws on the language of classics while allowing for variation in proportion, texture and styling. Its premise is not that traditional pieces should remain unchanged, but that their familiarity creates room for personal interpretation. A classic becomes recognisable precisely because it can be made one’s own.

This relationship between heritage and individuality has been present in Tory Burch since the brand’s beginning. Founded by Tory Burch in New York in 2004, the company launched as a lifestyle concept spanning ready-to-wear, handbags, shoes and jewellery. Its early identity drew from classic American sportswear while incorporating influences from art, travel, culture and the designer’s own family background. The brand opened its New York flagship in 2004 and launched its first website the following year. Its Reva ballet flat, introduced in 2006 and named after Tory Burch’s mother, became one of the recognisable signatures of the early collections.

That history remains visible in the brand’s approach to familiar silhouettes. Ballet flats, for instance, have appeared throughout Tory Burch collections since the company launched, with the Reva providing an early example of how a simple, practical form could become a recurring design language. The house continues to revisit the silhouette through changes in colour, materials and proportions.

Fall/Winter 2026 extends that philosophy beyond individual pieces. The collection considers how clothing functions within the rhythms of contemporary life: how a tailored piece can be softened, how a familiar silhouette can acquire a new attitude, and how practical elements can coexist with expressive details. Utility is treated not as a limitation, but as part of the vocabulary of modern dressing.

There is also a distinctly personal quality to the campaign’s treatment of the wardrobe. Its women are not presented as inhabiting a single prescribed version of femininity. Instead, the imagery allows for contrasts — polished and relaxed, structured and spontaneous, familiar and unexpected. The dogs reinforce this sense of character, making the campaign feel less like a formal fashion tableau and more like a series of encounters within the city.

This idea of dressing by instinct is central to the campaign. Rather than presenting a list of rules for how the season should be worn, Tory Burch frames the collection around the freedom to interpret. A coat, skirt, knit, handbag or pair of shoes can become part of a personal uniform, but that uniform remains open to change.

For an American fashion house whose vocabulary has long drawn from sportswear and everyday practicality, the approach feels particularly natural. The clothes are connected to movement and function, while the styling gives familiar forms enough flexibility to accommodate different personalities. Fall/Winter 2026 therefore places emphasis not simply on what the clothes are, but on what happens to them once they enter a person’s life.

The campaign’s New York setting strengthens that distinction. Central Park is a place of routines and interruptions: people walk, exercise, meet friends, take their dogs outside and pass through on their way elsewhere. It is simultaneously familiar and continually changing. Against this environment, the collection’s classics acquire a sense of movement rather than permanence.

The Fall/Winter 2026 campaign also reflects Tory Burch’s continuing relationship with New York. The brand was established in the city, and its early retail identity was deliberately conceived as an extension of the designer’s own aesthetic. Tory Burch’s first boutique was designed to feel more like a home than a conventional shop, an approach that remains part of the brand’s retail philosophy today.

For customers in the UAE, the current Tory Burch store locator lists locations in Abu Dhabi and Dubai, including Galleria Mall and Tryano in Abu Dhabi, and Dubai Mall, Dubai Galeries Lafayette, Level Shoes District and Mall of the Emirates in Dubai.

The Fall/Winter 2026 campaign ultimately offers a quiet proposition about fashion: that the most enduring pieces gain their character through use. A classic is never entirely finished when it leaves the studio. It changes with the person wearing it, the city around them and the memories that gradually become attached to it. In Tory Burch’s latest campaign, that process is captured not through spectacle, but through the simple rhythms of movement, companionship and everyday New York life.

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