Hatchards Christmas Shop opens its rare and curated selections
London's oldest bookshop since 1797 unveils its festive retail experience with signed editions, rare volumes and exclusive publishing from its own imprint.
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Deep green demands gold lettering on Hatchards’ Christmas announcement, a classical palette that speaks to five storeys of literary accumulation. The shop, London’s oldest bookseller since 1797, has opened its seasonal retail temple with the kind of generosity only a house with two centuries of acquiring can muster.
Within those creaking floors, several currents converge. The shop offers the very best in fiction and non fiction, The Hatchards Library and other exclusive publishing, and festive acquisitions from its Rare Books Department. The rare collection, central to Hatchards’ identity from its earliest days, ranges from modern first editions to antiquarian volumes that trace the shape of English letters. Hatchards is particularly known for its wide selection of signed first editions and rare, antiquarian books, available in store and online.
Books from the exclusive Hatchards Publishing collection include recent Library volumes such as Christmas Holiday, while Paddington and the Christmas Surprise appears as a Hatchards Exclusive Edition. The green shop on Piccadilly, situated next to Fortnum and Mason and opposite the Royal Academy, welcomes browsers both precious and practical. The flagship store stands at 187 Piccadilly, where one might browse for hours without obligation.
Imagery courtesy of Hatchards (@hatchardspiccadilly).