Burberry readies 170 years of celebration in cashmere and gifts

Burberry has launched its 2026 holiday campaign, Wrapped in Burberry: Celebrating 170 Years, with a film directed by Harmony Korine. Chief Creative Officer Daniel Lee said, “We wanted to celebrate 170 years of Burberry with a proper party.” The filmmaker uses Longleat House, the historic seat of the Marquess of Bath, as the setting for the campaign.

Pierce Brosnan takes a leading role alongside Dylan Brosnan, Dwyane Wade and Wu Lei, bringing together personalities from film and sport for the festive production. Throughout the campaign, Burberry highlights key pieces from its cashmere focused festive collection, which include the Kensington trenchcoat, made from lightweight cashmere with a brushed finish, check cashmere scarves available in more than 40 colours, and a new Blackwatch Check design that draws on historic tartan.

For the first time, Burberry collaborates with accessories specialist Smythson on a collection of notebooks and folding chess and backgammon sets, designed for travel. The pieces come in Burberry inspired colours including archive beige, currant red, black and forest green. Gifting for dogs comes with knitted check sweaters, check woven bandanas and a blanket featuring an interpretation of the Burberry Knight logo.

Burberry stores introduce country house inspired window displays featuring check curtains, oversized books, armchairs and Christmas trees. Inside, The Cashmere Shop presents the seasonal knitwear and accessories selection, while complimentary gift wrapping completes the holiday offering.

Imagery courtesy of Burberry (@burberry).