Yeprem’s jewels accompany Rahma Riad’s artistic vision
The Lebanese jeweller's creations appear in the visual narrative of Rahma Riad's latest musical release, merging avant garde design with emotional storytelling through carefully considered styling.
AI-assisted voice playback. Starts only when you choose Play.
A black velvet dress meets pale stone, and jewels catch the light like whispered secrets. Yeprem’s designs accompany Rahma Riad through the visual landscape of her latest musical work, each piece positioned with the deliberation of a composer arranging notes. The Lebanese jeweller’s aesthetic, refined and unapologetically contemporary, finds its counterpoint in Riad’s artistic vision.
Styled by George Shamoun, the collaboration unfolds across two carefully composed moments. In the first, layered rings catch the wrist, silver and precise against black velvet sleeves. In the second, drop earrings frame the profile, their crystalline geometry echoing the geometric severity of a black tulle skirt that catches the muted tones of the studio light. A delicate bracelet rests against the gloved wrist. Nothing here is accidental. The netting veil, the structured hat, the studied angles of the pose, all serve the jewellery, and the jewellery, in turn, serves the emotional texture of the work.
Yeprem’s pieces have long occupied that rarified space where technical mastery meets artistic risk. Each creation bears the mark of considered craftsmanship, a commitment to form and material that transcends decoration. To wear them is to accept a certain philosophical stance: that beauty need not whisper, and that luxury finds its truest expression in the clarity of vision, not the volume of ornament.
The work unfolds across Yeprem’s platforms, where the full narrative of the collaboration may be explored.
Imagery courtesy of Yeprem (@yeprem).
