CHOPARD ICE CUBE AND BELLA HADID: SCULPTED BY LIGHT

Chopard’s Ice Cube collection has always approached jewellery through a distinctly architectural lens. Rather than relying on traditional floral or figurative motifs, its visual language is built around the geometry of the cube: six facets, 12 edges and eight vertices. First introduced in 1999, the collection has developed through rings, bracelets, earrings and pendants that use repeated cubic forms to create a graphic, contemporary silhouette.

The new “Sculpted by Light” campaign brings that geometry into an abstract urban setting, with Bella Hadid appearing as the face of the campaign. Chopard describes the imagery as an exploration of the pixelated luminosity of a city at night, placing the jewellery against a skyline that appears fractured into planes of shadow and light. The effect is deliberately modern: the hard-edged forms of Ice Cube echo the architectural environment rather than simply decorating it.

Hadid’s association with the Maison gives the campaign a contemporary fashion dimension. Chopard appointed her as a Maison Ambassador in 2024, and “Sculpted by Light” marked one of the first major campaigns connecting her image with the house’s jewellery universe. The collaboration also reflects Ice Cube’s position within Chopard’s wider design vocabulary: jewellery that can move between polished minimalism and a more assertive, urban expression.

At the centre of the campaign is a new group of exceptional Ice Cube creations developed through Chopard’s High Jewellery workshops. The familiar cube motif is enlarged and reworked through more pronounced proportions, intricate surfaces and diamond-set elements. The resulting pieces are conceived with versatility in mind, allowing bracelets and other jewels to be arranged and worn in different configurations.

The collection’s appeal lies partly in the tension between its precise geometry and the changing behaviour of light across its surfaces. The cube is a simple form, but its multiple facets create shifting reflections as the jewellery moves. Chopard has long described this visual quality as central to Ice Cube, using the shape to explore the relationship between volume, light and modernity.

The wider Ice Cube offering extends that idea across several categories. Rings are available in ethical white, rose and yellow gold, with versions ranging from pared-back gold designs to diamond-set styles intended for stacking. Some of the current UAE pieces include ethical white-gold rings from AED 5,380, while more elaborate diamond-set designs reach considerably higher price points. Availability and pricing vary by individual reference and can change over time.

Bracelets and bangles introduce a more substantial interpretation of the collection’s geometric vocabulary. The current line-up includes ethical gold styles with and without diamonds, as well as full-set diamond versions. Several designs are structured for stacking, allowing the repeated cube motif to become a broader graphic composition around the wrist. In the UAE, current Chopard listings include Ice Cube bangles beginning at AED 24,170, with more elaborate diamond-set versions priced higher.

Necklaces and pendants soften the geometry without abandoning it. One pendant design, available in ethical white and rose gold, places the cubic elements around a rounded central form, creating a more fluid interpretation of the collection. Other necklaces retain the half-set diamond treatment while allowing the individual cubes to form a lighter, linear silhouette. Current UAE listings place selected Ice Cube pendants at AED 31,490.

Ethical gold is a recurring material choice throughout the collection. Chopard has incorporated ethical gold across its jewellery offering as part of its broader commitment to responsible sourcing, while maintaining the high level of finishing associated with its workshops. Within Ice Cube, the use of white, rose and yellow gold also gives the same geometric language different visual temperatures, from cool and reflective to warmer and more traditionally luminous.

Chopard’s own history provides an important counterpoint to the distinctly contemporary character of Ice Cube. The Maison was founded in 1860 by Louis-Ulysse Chopard, who established a precision watchmaking workshop in Sonvilier, Switzerland, specialising in pocket watches and chronometers. The company built its early reputation around accuracy and reliability before its headquarters moved to Geneva in 1920. In 1963, Karl Scheufele acquired the company, beginning the Scheufele family’s stewardship of the Maison and its subsequent expansion across watchmaking and jewellery.

That heritage makes Ice Cube an interesting departure within the Chopard story. Its origins are not rooted in an ornamental historical motif but in an exercise in contemporary geometry. Introduced in 1999 as an arrangement of small graphic cubes, the collection established a more pared-back and deliberately androgynous direction for the Maison’s jewellery. Its vocabulary has remained recognisable while accommodating new materials, proportions and increasingly elaborate executions.

For clients in the United Arab Emirates, Chopard’s current official store locator lists boutiques in Dubai at Wafi Mall, Dubai Mall and Mall of the Emirates. In Abu Dhabi, the Maison has a boutique at The Galleria Al Maryah Island, alongside authorised points of sale including Ahmed Seddiqi & Sons and DFS Watches. The official locator also lists an Al Manara International location in Al Ain.

There is a certain logic to presenting Ice Cube through an urban nightscape. The collection is defined by edges, repetition and reflected light, while the campaign’s imagined city offers an environment built from many of the same visual principles. Bella Hadid becomes part of that composition rather than merely a backdrop for the jewellery, bringing a fashion-led presence to a design language that has remained deliberately graphic since its introduction.

“Sculpted by Light” ultimately presents Ice Cube as a study in controlled contrast: rigid geometry softened by brilliance, precious materials given an architectural character, and a collection rooted in Swiss craftsmanship interpreted through a distinctly contemporary lens. Its enduring interest lies not in abandoning Chopard’s heritage, but in showing how a simple geometric idea can continue to acquire new dimensions as light, scale and context change