LOEWE FALL WINTER 2026: FASHION AT HIGH ALTITUDE

LOEWE’s Fall Winter 2026 campaign places fashion in striking dialogue with the natural world. Photographed by Talia Chetrit against the dramatic Mont Blanc Massif, the campaign follows a group of creative personalities through the snow-covered Alpine landscape, giving the new collection a setting defined by scale, movement and stark contrasts.

At its centre are global brand ambassador Julia Garner and brand ambassador Théodore Pellerin, joined by musician Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon and artist Cosima von Bonin. Rather than presenting a single interpretation of the collection, the campaign gathers distinct personalities around the same environment, allowing the clothes to take on different expressions through movement and character. LOEWE describes the imagery through bold colours, dynamic volumes and the precision of its craft.

The Alpine setting is more than a dramatic backdrop. Against snow, rock and expansive mountain terrain, the collection’s proportions and colours become particularly pronounced. The photographs establish a relationship between the technical appearance of outdoor clothing and the more considered gestures of luxury fashion, creating a visual vocabulary that feels both physical and highly composed.

This idea carries into the clothes themselves. For Fall Winter 2026, Jack McCollough and Lazaro Hernandez combine a sportswear sensibility with artisanal experimentation, developing expressive silhouettes alongside innovative constructions and finely worked leather. The collection therefore draws from two seemingly different traditions: the practical language of sportswear and LOEWE’s long-established expertise in craft.

The contrast is not treated as a conflict. Instead, sportswear provides a foundation for experimentation with proportion, construction and material. The result is a wardrobe that moves between functionality and visual statement, with volume playing an important role in the overall silhouette. Bold colour further interrupts the severity one might expect from an autumn and winter collection, introducing a sense of energy against the Alpine landscape.

Leather remains an important part of that conversation. For LOEWE, its significance is rooted in the House’s history rather than being a seasonal detail. The brand traces its origins to 1846, when a collective of Spanish artisans established a leather workshop on Calle Lobo in central Madrid. German leather craftsman Enrique Loewe Roessberg joined the workshop in 1872, bringing his technical knowledge to the artisans’ existing expertise. His name subsequently became the name of the House.

Nearly two centuries later, craft continues to sit at the heart of LOEWE’s identity. The House maintains its main atelier in Madrid, where traditional leatherworking knowledge is combined with new technologies, material experimentation and contemporary approaches to design. This balance between inherited technique and experimentation provides an important context for the Fall Winter 2026 collection.

The House’s current creative direction adds another dimension. Jack McCollough and Lazaro Hernandez have led all LOEWE collections since 2025, beginning a new chapter after the designers’ previous work together over two decades. Their approach is described by LOEWE as an exploration of craft filtered through an artistic sensibility and an ongoing dialogue with contemporary culture.

The Fall Winter 2026 campaign reflects that outlook through its combination of physical surroundings, contemporary personalities and artisanal detail. Talia Chetrit’s photographs place the cast within an environment that naturally magnifies texture, shape and movement, while the collection provides a contrasting human-made vocabulary.

Bags form another significant part of the season. The new Whisker bag joins updated editions of the Amazona 180, Puzzle and Flamenco. Alongside these established forms, LOEWE introduces special editions developed through its collaboration with Cosima von Bonin, whose distinctive artistic language informs the designs. The House notes that her work is interpreted through elements including floral motifs, graphic checks and playful animal sculptures.

The involvement of von Bonin is particularly appropriate to a campaign interested in creative individuality. Her presence alongside Garner, Pellerin, Yachty, Blanc-Francard and Gadsdon broadens the campaign beyond the conventional boundaries of a fashion cast. Each figure arrives with a different cultural association, allowing the collection to exist within a wider creative landscape.

There is also continuity with LOEWE’s Fall Winter 2026 precollection campaign, which was photographed by Chetrit on Tenerife. That earlier campaign featured Eva Victor, Levon Hawke, Seydou Sarr and brand ambassador Isla Johnston against the island’s dramatic terrain. Its wardrobe similarly explored vivid textures, colour statements, graphic stripes, signature leather and sportswear through an experimental lens.

Together, the two campaigns establish a broader seasonal conversation around landscape and clothing. Tenerife offered volcanic terrain and intense natural contrasts; the main Fall/Winter campaign moves into the snow and altitude of the Alps. In both settings, the environment gives the collection room to appear in motion rather than within a conventional studio frame.

The Fall Winter 2026 collection became available in stores and online from 27 August, according to LOEWE’s official campaign information. In the United Arab Emirates, the current official store locator lists CASA LOEWE Dubai at The Dubai Mall’s Fashion Avenue, LOEWE Mall of the Emirates on Sheikh Zayed Road, and LOEWE Galleria – Women’s Collection at The Galleria on Al Maryah Island in Abu Dhabi.

The campaign ultimately gives the Fall/Winter 2026 collection an expansive setting without allowing the landscape to overpower the clothes. Mountain, snow and movement become part of the visual language, while the collection remains grounded in the principles that have shaped LOEWE for generations: leather, craftsmanship, experimentation and an openness to artistic influence.

At high altitude, those qualities become unusually clear. The campaign strips away the familiarity of the urban fashion setting and places the collection against something elemental, allowing colour, silhouette, texture and movement to carry greater visual weight. What emerges is a considered continuation of LOEWE’s craft heritage through a contemporary lens — one that leaves space for both the discipline of making and the freedom of interpretation.