CHOPARD CELEBRATES HAPPY DIAMONDS WITH A NEW YORK JEWEL
Underlying news date: 15 September 2026. Primary source publication date: 16 September 2026. Chopard’s New York celebration introduced a high-jewellery Happy Sport set with Ashoka-cut diamonds and a playful apple charm as Happy Diamonds turned 50.
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Chopard marked the 50th anniversary of Happy Diamonds with a New York celebration that connected archive, campaign and a new piece of high jewellery. The event took place on 15 September 2026 at Casa Cipriani; Vogue published its report on 16 September.
Bella Hadid and Liu Wen, faces of the new Happy Diamonds campaign, joined Chopard co-president and artistic director Caroline Scheufele for an evening that also celebrated 50 years of the maison’s American presence. The central watch was a Happy Sport Joaillerie New York Special Edition, a high-jewellery interpretation set with 9.8 carats of Ashoka-cut diamonds.
A moving diamond, five decades on
Happy Diamonds began in 1976 with a deceptively simple breakthrough: stones were released from conventional settings and allowed to move between sapphire crystals. Their motion gave jewellery and watchmaking a quality that felt playful rather than ceremonial.
The anniversary edition keeps movement at its heart but adds a highly local signature. An apple-shaped charm set with an NYC motif turns New York into part of the composition. The rose-gold case and bracelet carry the weight of high jewellery, while the floating elements preserve the lightness that made the idea enduring.
Campaign, archive and a living collection
Chopard’s campaign, photographed and filmed with Hadid and Wen, brings historic pieces into a contemporary image world. Hadid has spoken about remembering Happy Diamonds jewellery worn by her mother, a useful reminder that the collection now carries personal histories as well as brand history.
The Fifth Avenue boutique is extending the celebration through an exhibition from 18 to 20 September. Pieces from the 1970s, 1980s and 1990s sit beside modern Happy Sport and jewellery creations, showing how a single technical gesture can generate many visual languages.
Why the anniversary feels current
Anniversary storytelling can easily become retrospective. Chopard avoids that trap by using the milestone to introduce a new jewel, a new campaign and a public-facing exhibition. The history supports the product, but the development on 15 September is unambiguously contemporary.
The special edition also captures a useful truth about icons: longevity depends on recognisable rules and occasional freedom. Happy Diamonds still needs movement, transparency and surprise. The New York piece follows those rules closely enough to be unmistakable, then lets an apple charm and unusual diamond cut give the anniversary its own address.
