Simply Luxury

Apple

Apple is a visionary technology company celebrated worldwide for elegant design innovation, intuitive products and its transformative influence on modern digital culture.

More from Fashion

You may also admire

APPLE ENTERS A NEW ERA AS JOHN TERNUS SUCCEEDS TIM COOK AS CEO

Apple

APPLE ENTERS A NEW ERA AS JOHN TERNUS SUCCEEDS TIM COOK AS CEO

Apple has entered a significant new chapter with John Ternus succeeding Tim Cook as chief executive officer on 1 September 2026. After 15 years under Cook’s leadership, the transition places one of the company’s longest-serving hardware executives at the centre of its next phase of product development and technological ambition.

Read the story →

Stay inspired

Join the world of Simply Luxury.

Curated stories, exceptional places and private invitations.