Simply Luxury
The London jeweller founded by Laurence Graff, renowned for the world's most exceptional diamonds.
Graff
Graff has long understood that in jewellery of consequence, restraint and direction matter as much as weight and brilliance. The house's latest necklace—a composition of 118…
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Graff
The discovery of a truly exceptional gemstone arrives as a landmark event in the world of fine jewellery. Graff has unveiled a jewelled creation centred on…
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Graff
Gemstone acquisition has long remained one of the most exacting disciplines within fine jewellery. The process demands an eye trained not merely to recognise quality, but…
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Graff
Graff’s expansion in Japan continues with its Shinsaibashi boutique in Osaka, marking a significant chapter in the house’s relationship with the country. Designed as an intimate expression of Graff’s jewellery universe, the boutique brings together architectural detail, diamond-inspired interiors and the house’s distinctive approach to high jewellery.
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Graff
Few gemstones possess the immediate warmth of a yellow diamond. Yet its colour is the result of complex geological processes, careful grading and highly specialised cutting. At Graff, decades of attention to these stones have established yellow diamonds as a distinctive part of the house’s jewellery language, from softly luminous hues to deeply saturated Fancy Vivid examples.
Read the story →The most recent story is Graff diamonds catch the season’s light with quiet brilliance, published on 8 November 2026.
Recent stories include Graff’s Laurence Graff Signature collection as the gift of moments; Graff’s I Wish collection delivers diamonds to those who dream; A Rose Gold Promise, Forever Entwined; Graff captures the ephemeral grace of butterfly wings in diamond.
Graff appears in Jewellery.
Simply Luxury has published 25 stories about Graff, all collected on this page and updated as new launches are announced.
The London jeweller founded by Laurence Graff, renowned for the world's most exceptional diamonds.
Our most recent Graff story is Graff diamonds catch the season’s light with quiet brilliance, published on 8 November 2026. A new campaign reveals the Laurence Graff Signature collection through intimate studio portraiture, each piece caught in the softest glow of cream and gold.
Simply Luxury has published 25 stories on Graff, including: Graff diamonds catch the season’s light with quiet brilliance; Graff’s Laurence Graff Signature collection as the gift of moments; Graff’s I Wish collection delivers diamonds to those who dream; A Rose Gold Promise, Forever Entwined.
Our Graff stories appear in Jewellery, and every one is gathered on this page.
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