Graff
Graff diamonds catch the season’s light with quiet brilliance
A new campaign reveals the Laurence Graff Signature collection through intimate studio portraiture, each piece caught in the softest glow of cream and gold.
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Graff
The London jeweller founded by Laurence Graff, renowned for the world's most exceptional diamonds.
Graff
Graff’s Laurence Graff Signature collection as the gift of moments
A diamond ring held in pale sage velvet speaks to the quiet generosity of giving something truly exceptional. Graff's Laurence Graff Signature collection transforms the ritual of gifting into something infinitely more personal.
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Graff
Graff’s I Wish collection delivers diamonds to those who dream
The London jeweller's enchanting new campaign celebrates the moment a wish becomes reality, wrapping diamonds and engagement rings in narrative grace.
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Graff
A Rose Gold Promise, Forever Entwined
Graff presents a delicate meditation on devotion, where forget me not flowers and precious metalwork converge in an intimate design that speaks to constancy.
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Graff
Graff captures the ephemeral grace of butterfly wings in diamond
A new collection transforms the delicate poetry of flight into luminous jewellery, where each piece whispers of transformation and weightless beauty.
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Graff
In Pursuit of Green: Graff’s Emerald Reverie
Where emeralds reign supreme, Graff crafts a symphony of verdant brilliance. For those whose hearts beat to the rhythm of rare gemstones, the jeweller's latest collection speaks in the language of enchantment.
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Graff
The Language of Desire, Written in Diamond
Graff understands that true luxury speaks in a currency beyond the ordinary. Where precious stones meet aspiration, the house transforms dreams into tangible, radiant reality.
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Graff
Graff’s Exquisite Vision of Desire and Extraordinary Brilliance
The storied jeweller articulates a philosophy of aspiration through diamonds of incomparable radiance and refined design. An exploration of yearning for the exceptional.
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Graff
A Rare Pink Diamond Destined to Captivate
Graff presents an exceptionally rare pink diamond, a stone of such extraordinary provenance and beauty that it commands immediate admiration. A masterwork of nature and craftsmanship, this spectacular creation exemplifies the house's uncompromising pursuit of the world's most precious gemstones.
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Graff
A Ruby of Uncompromising Authenticity and Timeless Allure
Graff presents a masterwork in gemstone excellence: an unheated ruby of such extraordinary purity and presence that it transcends the merely precious to become truly unforgettable.
Read the story →Graff: questions readers ask
What is the latest news from Graff?
The most recent story is Graff diamonds catch the season’s light with quiet brilliance, published on 8 November 2026.
What else has Simply Luxury published about Graff?
Recent stories include Graff’s Laurence Graff Signature collection as the gift of moments; Graff’s I Wish collection delivers diamonds to those who dream; A Rose Gold Promise, Forever Entwined; Graff captures the ephemeral grace of butterfly wings in diamond.
Which Simply Luxury sections cover Graff?
Graff appears in Jewellery.
How many stories about Graff are on Simply Luxury?
Simply Luxury has published 25 stories about Graff, all collected on this page and updated as new launches are announced.