Simply Luxury
Founded in 1865 at Le Locle, Zenith is a Swiss watch manufacture renowned for pioneering the El Primero, the world's first automatic chronograph movement, unveiled in 1969.
Zenith
The contemporary luxury watch must perform a delicate balancing act: it must satisfy the enthusiast's demand for technical substance whilst remaining refined enough to accompany formal…
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Zenith
Zenith has long understood that restraint can be as eloquent as ornamentation. The CHRONOMASTER Solo Sport, unveiled in autumn 2026, distils this philosophy into a study…
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Zenith
There exists a particular discipline in watchmaking: the creation of an instrument that performs with mechanical certitude yet carries itself with understated elegance. The Zenith Chronomaster…
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Zenith
Collecting, in its truest form, transcends the mere acquisition of objects. It is an act of intentionality—a reflection of taste, curiosity and emotional resonance. Zenith Watches…
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Zenith
ZENITH takes the CHRONOMASTER in a new direction with the CHRONOMASTER Solo Sport, a three-hand watch that removes the chronograph while retaining the high-frequency character of the El Primero. Introduced at Geneva Watch Days 2026, it places mechanical cadence, everyday versatility and tactile precision at the centre of the design.
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Zenith
With its latest limited-edition chronograph, ZENITH places the unpredictable beauty of lapis lazuli against the controlled architecture of forged carbon and titanium. The result is a 25-piece interpretation of the DEFY Extreme that brings together high-frequency mechanical performance, contemporary materials and the enduring visual language of Swiss watchmaking.
Read the story →The most recent story is Zenith and J.N. Shapiro unite Swiss precision with American craft, published on 10 November 2026.
Recent stories include Charles Vermot’s act of defiance saved watchmaking’s greatest achievement; The Refined Art of Horological Finishing at Zenith Manufacture; Zenith’s Legendary Calibre 135: Precision Refined Across Generations; The Calibre 135: Where Mechanical Poetry Meets Horological Mastery.
Zenith appears in Horology.
Simply Luxury has published 16 stories about Zenith, all collected on this page and updated as new launches are announced.
Founded in 1865 at Le Locle, Zenith is a Swiss watch manufacture renowned for pioneering the El Primero, the world's first automatic chronograph movement, unveiled in 1969.
Our most recent Zenith story is Zenith and J.N. Shapiro unite Swiss precision with American craft, published on 10 November 2026. The watchmaker's Double Signed program welcomes a new partner, merging the chronometric traditions of Le Locle with the independent vision of a Los Angeles atelier.
Simply Luxury has published 16 stories on Zenith, including: Zenith and J.N. Shapiro unite Swiss precision with American craft; Charles Vermot’s act of defiance saved watchmaking’s greatest achievement; The Refined Art of Horological Finishing at Zenith Manufacture; Zenith’s Legendary Calibre 135: Precision Refined Across Generations.
Our Zenith stories appear in Horology, and every one is gathered on this page.
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