Simply Luxury
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
TAG Heuer
From the racing heritage of the Carrera to the bold geometry of the Monaco, TAG Heuer offers four distinct expressions of precision watchmaking for every collector this season.
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TAG Heuer
A 44mm special edition chronograph channels the three time world champion's fearless spirit through his iconic helmet colours and the unmistakable yellow 'S' that defined his career on track.
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TAG Heuer
The watchmaker celebrates the Brazilian driver's unmatched record at Interlagos, where his name now marks the circuit's most iconic corner.
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TAG Heuer
The Monaco Chronograph takes centre stage at the opening of TAG Heuer's newest boutique in Japan's most coveted neighbourhood, where horological precision meets contemporary aesthetics.
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TAG Heuer
The Swiss watchmaker marks its arrival in Tokyo's most refined quarter with an inaugural dinner and the debut of a fresh iteration of its enduring sports chronograph.
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TAG Heuer
A striking new boutique in Tokyo's most prestigious district channels the Maison's racing spirit through daring architectural design. The avant garde façade, conceived by architect Gwenael Nicholas, translates speed and precision into bold diagonal lines that command the Ginza streetscape.
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TAG Heuer
From the pitlane to the podium, TAG Heuer's electronic stopwatches transformed motorsport performance measurement during the golden age of racing, delivering accuracy that redefined competitive victory.
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TAG Heuer
As Official Timekeeper of the TCS New York City Marathon, TAG Heuer synchronises precision engineering with the pulse of one of the world's most demanding endurance events. The new Connected Calibre E5 Running Edition 45mm becomes the instrument through which runners measure their performance across the city's five boroughs.
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TAG Heuer
As Official Timekeeper of the TCS New York City Marathon, TAG Heuer stands witness to thousands of runners testing their resolve across 26.2 miles of urban determination. The Swiss manufacture of precision timing meets the human pursuit of the impossible.
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TAG Heuer
TAG Heuer's latest chronograph distils decades of racing heritage into a watch of commanding sophistication. With the Drive sunglasses, it forms a portrait of modern masculine refinement.
Read the story →The most recent story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026.
Recent stories include TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter; TAG Heuer opens Ginza boutique with new Carrera Chronograph.
TAG Heuer appears in Horology.
Simply Luxury has published 47 stories about TAG Heuer, all collected on this page and updated as new launches are announced.
The Swiss watchmaker of the Monaco and Carrera, rooted in motorsport timing.
Our most recent TAG Heuer story is TAG Heuer’s four collections capture the essence of gift giving, published on 10 November 2026. From the racing heritage of the Carrera to the bold geometry of the Monaco, TAG Heuer offers four distinct expressions of precision watchmaking for every collector this season.
Simply Luxury has published 47 stories on TAG Heuer, including: TAG Heuer’s four collections capture the essence of gift giving; TAG Heuer Formula 1 Chronograph honours Ayrton Senna’s racing legacy; TAG Heuer honours Ayrton Senna’s São Paulo legacy; TAG Heuer opens Tokyo flagship in Ginza’s design quarter.
Our TAG Heuer stories appear in Horology, and every one is gathered on this page.
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