Ella McCutcheon embodies Jean Paul Gaultier’s La Favorite
The British model becomes the face of the French maison's iconic fragrance, captured in intimate behind the scenes moments that reveal the sensuality and drama at the heart of La Favorite.
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Jean Paul Gaultier’s La Favorite fragrance has found its muse in Ella McCutcheon, the British model whose sculpted elegance and commanding presence embody the scent’s sensual theatricality. Captured in intimate behind the scenes moments, McCutcheon appears draped in architectural black, her movements fluid against the geometric precision of the campaign’s minimalist backdrop.
The fragrance itself carries the house’s unmistakable DNA: a composition of audacious contrasts, delivered in a bottle of molten gold topped with a spherical stopper that catches light like liquid amber. La Favorite speaks to those who understand that luxury perfume is a statement of identity, a choice that declares something essential about the wearer. The scent moves between warmth and intensity, between refined florality and unexpected depth.
McCutcheon’s involvement extends beyond the static image. The campaign film reveals her in motion, the interplay of light across skin and fabric, the careful direction of a seasoned production. Jean Paul Gaultier has long understood that fragrance campaigns are not merely advertisements but intimate visual narratives, windows into a world where beauty and provocation coexist. The brand’s approach to scent mirrors its approach to fashion: bold, unapologetic, utterly recognisable. La Favorite continues this legacy, offering a fragrance that rewards both immediate impact and prolonged discovery. Each spray unfolds differently, developing across skin and time in ways that feel personal, almost confessional.
Imagery courtesy of Jean Paul Gaultier (@jeanpaulgaultier).
