Simply Luxury
Automobiles
Before concept cars became a familiar language of automotive design, General Motors used one extraordinary Buick to explore ideas that had no immediate place on a showroom floor. The 1938 Y-Job established a new relationship between styling, engineering and public imagination—one that continues to shape how the industry designs for the future.
Read the story →
Travel — Hotels & Resorts
In Niseko, where powder snow and dramatic mountain scenery have transformed Hokkaido into an international alpine destination, PCPD and Hyatt are introducing ONE HANAZONO VILLAS. The limited collection of 13 private residences combines Kengo Kuma’s architecture, André Fu’s interiors and Park Hyatt service in a distinctly residential interpretation of mountain living.
Read the story →
Jewellery
Tiffany & Co.’s latest Love & Celebration campaign places self-defined love at the centre of its jewellery story. Led by Academy Award®-winning actress Mikey Madison, the campaign introduces a new Sixteen Stone by Tiffany solitaire, bringing Jean Schlumberger’s 1959 design into a contemporary conversation about identity, connection and celebration.
Read the story →
Automobiles
As Bugatti moves beyond the W16 era, the Tourbillon introduces an entirely different mechanical voice: a naturally aspirated V16 capable of 9,000 rpm, supported by an electric powertrain. Its sound has been engineered with the same care as its performance, balancing raw character, everyday refinement and stringent homologation requirements.
Read the story →
Fashion
For Autumn Winter 2026, Church’s takes its longstanding language of English shoemaking to Goodwood, placing Theo James at the centre of a quietly eccentric day at the racing circuit. The resulting campaign loosens the conventions of formal dressing, presenting craftsmanship through a wardrobe designed for movement, spontaneity and modern life.
Read the story →
Horology
In the mountains of Crans-Montana, OMEGA’s long relationship with golf reflects a shared language of precision, endurance and style. As the Swiss watchmaker marks 25 editions as title sponsor of the OMEGA Masters, its connection to the sport continues to evolve across traditional fairways and new formats.
Read the story →
Travel — Hotels & Resorts
From sketching crimson maples and golden larches to dining on Shinshu’s autumn harvest beneath the changing foliage, HOSHINOYA Karuizawa is marking the 2026 season with five experiences designed around the landscape, flavours and quieter rhythms of autumn in Nagano.
Read the story →
Fashion
Gap Inc., the Fashion Institute of Technology and The Brotherhood Sister Sol have joined forces on Future Creators, a six-week programme giving New York City teenagers hands-on exposure to fashion, fine art and photography. The initiative places creative education, mentorship and career discovery at the centre of a wider conversation about access and opportunity.
Read the story →
Fashion
Nike Sportswear is beginning to unveil the first creations from Air Works, an ambitious design programme that brings together eight designers from cities spanning Tokyo, London, Beijing, Los Angeles, Mumbai, Shanghai, Paris and New York. Rather than treating Air Max as a finished visual language, the programme asks what the platform might become when its next interpretations are shaped by designers rooted in different creative communities.
Read the story →
Horology
ZENITH takes the CHRONOMASTER in a new direction with the CHRONOMASTER Solo Sport, a three-hand watch that removes the chronograph while retaining the high-frequency character of the El Primero. Introduced at Geneva Watch Days 2026, it places mechanical cadence, everyday versatility and tactile precision at the centre of the design.
Read the story →