Simply Luxury
The Schaffhausen manufacture of the Portugieser, Pilot's Watches and Big Pilot, blending engineering with elegance.
IWC
A masterwork of horological engineering and motorsport precision, IWC Schaffhausen unveils an exceptional timepiece purpose built for the Mercedes AMG F1 team. Forged in Grade 5 titanium, this instrument embodies the pinnacle of Swiss watchmaking heritage meeting contemporary racing excellence.
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IWC
Watch the film on Instagram Titanium represents far more than a material choice for IWC Schaffhausen. It embodies the Swiss manufacture's philosophical commitment to engineering excellence—a…
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IWC
The Swiss manufacture unveils an exquisite timepiece conceived for the high octane world of Formula 1, adorned in colours that pay homage to the vibrant city state's botanical heritage.
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IWC
IWC Schaffhausen unveils an exceptionally refined timepiece crafted for the Mercedes AMG Petronas Formula One team, marrying horological excellence with the exacting demands of elite motorsport.
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IWC
The Swiss manufacture presents its fourth collaborative timepiece with the legendary motorsport team, a refined instrument inspired by Singapore's emblematic national flower and rendered in titanium of distinguished silvery grey.
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IWC
IWC Schaffhausen unveils its latest horological partnership with Mercedes AMG Petronas Formula One Team, presenting an exclusive chronograph crafted for the pinnacle of motorsport competition.
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IWC
The Swiss manufacture reaffirms its commitment to precision sports timing with the debut of its latest Pilot's Watch Chronograph, presented in a distinguished olive green dial.
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IWC
The Swiss manufacture unveils a radiant 35mm interpretation of its engineering icon, where forty five brilliant diamonds punctuate a masterwork of contrasting finishes and precision horology.
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IWC
The storied Ingenieur collection receives a luminous refinement with the introduction of diamond set bezel detailing in the finest 18-carat 5N gold, elevating an already iconic design to unprecedented elegance.
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IWC
In the vocabulary of haute horlogerie, few collections carry the weight of engineering legacy that IWC Schaffhausen's Ingenieur does. For nearly seventy years, the Schaffhausen manufacture…
Read the story →The most recent story is IWC Crafts Titanium Chronograph for Mercedes AMG F1, published on 12 October 2026.
Recent stories include IWC’s mastery of titanium: engineering precision in the Ingénieur Perpetual Calendar; IWC pilots Mercedes AMG into Singapore with orchid hued chronograph; IWC engineers precision into Mercedes AMG F1 partnership; IWC and Mercedes AMG F1 unite in chromatic splendour.
IWC appears in Horology.
Simply Luxury has published 16 stories about IWC, all collected on this page and updated as new launches are announced.
The Schaffhausen manufacture of the Portugieser, Pilot's Watches and Big Pilot, blending engineering with elegance.
Our most recent IWC story is IWC Crafts Titanium Chronograph for Mercedes AMG F1, published on 12 October 2026. A masterwork of horological engineering and motorsport precision, IWC Schaffhausen unveils an exceptional timepiece purpose built for the Mercedes AMG F1 team. Forged in Grade 5 titanium, this instrument embodies the pinnacle...
Simply Luxury has published 16 stories on IWC, including: IWC Crafts Titanium Chronograph for Mercedes AMG F1; IWC’s mastery of titanium: engineering precision in the Ingénieur Perpetual Calendar; IWC pilots Mercedes AMG into Singapore with orchid hued chronograph; IWC engineers precision into Mercedes AMG F1 partnership.
Our IWC stories appear in Horology, and every one is gathered on this page.
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