Simply Luxury
The Reggio Emilia house famed for the 101801 camel coat and impeccable Italian outerwear.
Max Mara
The Italian house unveils a collection that marries confident silhouettes with sumptuous textures, celebrating the understated power of refined craftsmanship. A meditation on modern elegance through the language of impeccable tailoring.
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Max Mara
The forthcoming collection celebrates the power of individual expression through confident silhouettes and meticulous detailing. An assured aesthetic emerges, one that speaks to the discerning woman who understands that true luxury lies in the marriage of impeccable craft and uncompromising style.
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Max Mara
The new collection captures a woman of quiet confidence and instinctive refinement, whose singular approach to dressing transcends the need for elaboration. A study in restrained sophistication and timeless allure.
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Max Mara
The Italian atelier's forthcoming collection illuminates the Academy Museum Gala, where a bespoke Resort 2027 gown captures the essence of effortless sophistication and refined architectural tailoring.
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Max Mara
The Italian luxury house opens its doors to a meticulously crafted sanctuary of contemporary elegance on Theatinerstraße, a space that honours the brand's storied design heritage whilst embracing the refined sensibilities of modern luxury.
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Max Mara
The Italian luxury house unveils its reimagined Munich boutique, a sprawling three level temple to refined elegance that draws inspiration from the brand's storied heritage. Spanning nearly a thousand square metres in the heart of Bavaria's capital, the store represents a triumphant fusion of innovation and tradition.
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Max Mara
The Italian fashion house unveils its inaugural fragrance, a composition that captures the essence of understated elegance and refined self assurance. A scent for those who understand that true luxury whispers rather than proclaims.
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Max Mara
The Italian house reveals the sensual essence of its fragrance through the lens of acclaimed photographer Mario Sorrenti, featuring Florence Pugh in an intimate behind the scenes exploration of scent and cinema.
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Max Mara
A fragrance conceived as a second skin, Max Mara Le Parfum distils the refined confidence that has long defined the maison's iconic aesthetic. Enveloping and reassuring, it captures the spirit of the woman who wears it with effortless sophistication.
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Max Mara
The accomplished actress receives the prestigious annual award, adorned in an exquisite ensemble from the Spring Summer 2027 collection at an intimate Milan celebration.
Read the story →The most recent story is Max Mara reconciles structure and fluidity for autumn, published on 11 November 2026.
Recent stories include Max Mara pairs luxe bordeaux satin with the Ludmilla coat; Adria Arjona named Max Mara Face of the Future; Max Mara marks 75 years with living archive exhibition in Tokyo; Max Mara’s Teddy Bear coat embraces the art of becoming.
Max Mara appears in Art, Fashion.
Simply Luxury has published 23 stories about Max Mara, all collected on this page and updated as new launches are announced.
The Reggio Emilia house famed for the 101801 camel coat and impeccable Italian outerwear.
Our most recent Max Mara story is Max Mara reconciles structure and fluidity for autumn, published on 11 November 2026. A crisp double breasted blazer in ivory falls over a languid white slip dress, embodying the Italian house's studied approach to contrast. The pairing arrives as part of the Fall Winter 2026...
Simply Luxury has published 23 stories on Max Mara, including: Max Mara reconciles structure and fluidity for autumn; Max Mara pairs luxe bordeaux satin with the Ludmilla coat; Adria Arjona named Max Mara Face of the Future; Max Mara marks 75 years with living archive exhibition in Tokyo.
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