Max Mara
Max Mara masters the art of monochromatic refinement
The Italian house unveils its autumn winter collection through a study in tonal elegance, where softly tailored pieces converse in whispers of texture and warmth.
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Max Mara
The Reggio Emilia house famed for the 101801 camel coat and impeccable Italian outerwear.
Max Mara
MAX MARA TURNS ITS 101801 COAT INTO LE PARFUM
Max Mara's new Le Parfum translates the house's most enduring sartorial code - the 101801 coat - into a woody floral scent fronted by Florence Pugh and created under the maison's fragrance partnership with Shiseido.
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Max Mara
THE ARCHITECTURE OF A COAT: MAX MARA ATELIER FALL-WINTER 2026
For Fall-Winter 2026, Max Mara Atelier considers the coat as both clothing and structure: a protective layer shaped by proportion, material and purpose. The collection continues the house’s long-standing fascination with outerwear, approaching each silhouette as an architectural response to contemporary life.
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What is the latest news from Max Mara?
The most recent story is Max Mara reconciles structure and fluidity for autumn, published on 11 November 2026.
What else has Simply Luxury published about Max Mara?
Recent stories include Max Mara pairs luxe bordeaux satin with the Ludmilla coat; Adria Arjona named Max Mara Face of the Future; Max Mara marks 75 years with living archive exhibition in Tokyo; Max Mara’s Teddy Bear coat embraces the art of becoming.
Which Simply Luxury sections cover Max Mara?
Max Mara appears in Art, Fashion.
How many stories about Max Mara are on Simply Luxury?
Simply Luxury has published 23 stories about Max Mara, all collected on this page and updated as new launches are announced.