Simply Luxury
The Reggio Emilia house famed for the 101801 camel coat and impeccable Italian outerwear.
Max Mara
Max Mara's new Le Parfum translates the house's most enduring sartorial code - the 101801 coat - into a woody floral scent fronted by Florence Pugh and created under the maison's fragrance partnership with Shiseido.
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Max Mara
For Fall-Winter 2026, Max Mara Atelier considers the coat as both clothing and structure: a protective layer shaped by proportion, material and purpose. The collection continues the house’s long-standing fascination with outerwear, approaching each silhouette as an architectural response to contemporary life.
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