Sporting tailors since 1821, at No. 16 Savile Row.
Founded by Walter Norton.
It became tailor and royal warrant holder to William I, the German Emperor.
The firm specialised in sporting tailoring and absorbed the historic house of E. Tautz in the 1970s.
Patrick Grant acquired the company in 2005 and relaunched E. Tautz as a ready to wear label in 2009.
The No. 16 Savile Row shop was renovated in 2025, opening the workshop up to the front of house.
Houndstooth assembles, a feather is drawn.
New stories from Norton & Sons arrive here as we publish them, straight from the house.
Bespoke is made in person: a conversation, a measure, and fittings until it is right.
Every house in our Bespoke Savile Row section, each with its own world.
The Norton & Sons name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.