Simply Luxury
Studio Underdog, the British microbrand founded by Richard Benc in 2020, is known for playful mechanical chronographs, vibrant colourways and irreverent design that refuses self-seriousness.
Studio Underdog
A film series captures the craft, the humour and the meticulous human effort behind Studio Underdog's hand built chronographs. One man with a loupe, one well thumbed reference book, and two who knew exactly how to frame the perfect shot.
Read the story →The most recent story is Studio Underdog documents the anatomy of a watchmaker’s rebellion, published on 5 November 2026.
Studio Underdog appears in Horology.
Simply Luxury has published 1 story about Studio Underdog, all collected on this page and updated as new launches are announced.
Studio Underdog, the British microbrand founded by Richard Benc in 2020, is known for playful mechanical chronographs, vibrant colourways and irreverent design that refuses self-seriousness.
Our most recent Studio Underdog story is Studio Underdog documents the anatomy of a watchmaker’s rebellion, published on 5 November 2026. A film series captures the craft, the humour and the meticulous human effort behind Studio Underdog's hand built chronographs. One man with a loupe, one well thumbed reference book, and two who...
Simply Luxury has published 1 story on Studio Underdog, including: Studio Underdog documents the anatomy of a watchmaker’s rebellion.
Our Studio Underdog stories appear in Horology, and every one is gathered on this page.
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