Chloé Summer 27 unveils luminous new collection through Willy Vanderperre’s lens
Creative Director Chemena Kamali's latest vision captures an essence of effortless elegance, bringing together three distinctive muses for an evocative portrait series that defines the house's summer aesthetic.
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Chloé unveils its Summer 27 collection through an exquisite new campaign that captures the very essence of refined femininity and contemporary allure. Creative Director Chemena Kamali has orchestrated a collection that whispers rather than shouts, allowing each piece to speak with quiet confidence and understated luxury.
Acclaimed photographer Willy Vanderperre has distilled this vision into a series of luminous portraits that reveal the collection’s inherent poetry. Working with three distinctive muses, Vanderperre’s lens explores the interplay between fabric, form and the intangible qualities that define the Chloé woman this season. The resulting images feel intimate and deliberately unhurried, inviting the viewer into a world of rarefied elegance.
What emerges is a portrait of modern luxury that feels entirely fresh yet deeply rooted in the house’s storied heritage. Kamali’s aesthetic sensibility continues to evolve the Chloé narrative, presenting silhouettes that move with grace and materials selected for their sumptuous qualities. The collection speaks of layering, of sophisticated proportions and of a particular approach to colour that feels both daring and utterly refined.
The campaign imagery itself becomes an extension of the collection’s philosophy. Rather than relying on overt styling or artificial construction, each portrait draws its power from authenticity and presence. The subjects embody an effortless sophistication that transcends seasonal trends, suggesting instead a kind of timeless elegance that the most discerning luxury customer will recognise and covet.
This is Chloé at its most confident: comfortable in its own refinement, unafraid to lead rather than follow, and utterly committed to that delicate balance between accessibility and exclusivity that has always defined the house’s particular magic. The Summer 27 collection, as presented through these remarkable portraits, represents a moment of clarity and creative vision.
Imagery courtesy of Chloé (@chloe).
