CHLOÉ WINTER 2026: FEMININITY, CRAFTSMANSHIP AND THE FREEDOM OF THE LANDSCAPE

For Chloé, the Winter 2026 campaign begins not inside a studio, but in the openness of the landscape. Photographed by Inez Van Lamsweerde and Vinoodh Matadin, the campaign moves through expansive natural surroundings where changing light, wind and terrain become integral to the presentation of the collection.

The setting gives the clothes a sense of movement. Rather than functioning simply as a scenic backdrop, the landscape shapes the atmosphere of the images, placing the collection within a world of shifting elements and instinctive gestures. Winter light falls across the silhouettes as the models move through the environment, creating an interplay between softness and strength.

The campaign features Raquel Zimmermann, Jacqui Louise, Thalita Ferreira and Sarah Isaksen. Together, they embody the communal spirit at the heart of the project, moving through the landscape with a sense of ease and connection. Their presence reinforces the campaign’s emphasis on women not as isolated figures, but as part of a shared visual and emotional landscape.

Chemena Kamali, Chloé’s Creative Director, describes the campaign through the ideas of devotion, women, open landscapes and craftsmanship. For Kamali, nature offers a route back to instinct, freedom and connection, allowing femininity to be presented with a sense of strength that is neither rigid nor restrained.

That perspective is reflected in the campaign’s imagery. The women appear integrated with their surroundings, while the clothes respond to the movement and atmosphere around them. Wind, distance and winter light lend the collection an elemental quality, allowing texture, silhouette and craftsmanship to emerge through movement rather than formal presentation.

The approach is consistent with Chloé’s long relationship with a distinctly feminine form of fashion. Founded in Paris in 1952 by Egyptian-born designer Gaby Aghion, Chloé introduced a softer alternative to the structured couture conventions that dominated much of mid-century fashion. Aghion’s vision centred on ready-to-wear clothing that could retain sophistication while offering women greater freedom and ease.

Over the decades, the Maison has developed through successive creative directors and distinct chapters, while maintaining an emphasis on femininity, craftsmanship and fluidity. Its history includes influential designers such as Karl Lagerfeld, Stella McCartney, Phoebe Philo and, more recently, Chemena Kamali. Each period has contributed to the evolving vocabulary of the house while engaging with the question of how women want to dress and move.

Kamali returned to Chloé as Creative Director in 2023, bringing with her a connection to the Maison that dates back to an earlier period of her career. Her approach has placed renewed attention on the sensuality, emotion and ease associated with Chloé’s heritage, while interpreting those ideas through a contemporary perspective.

The Winter 2026 campaign continues that direction without relying solely on archival references. Instead, it draws on broader ideas of nature and human connection. Folkloric influences and visible craftsmanship are brought into an environment that feels elemental, allowing the collection to exist between the familiar and the unexpected.

The campaign’s visual language is deliberately tactile. The changing landscape gives texture to the photographs, while the movement of fabric creates a dialogue with the wind and surrounding terrain. There is a sense that the clothes are being experienced rather than simply displayed.

Winter light is particularly important to this effect. Clearer and often more directional than the diffuse light of other seasons, it emphasises contours and textures while creating strong contrasts between the figures and the surrounding environment. In the campaign, this light becomes part of the composition, shifting the mood from one image to the next.

The decision to work with Van Lamsweerde and Matadin adds another layer to the project. The photographic duo has built a longstanding reputation for fashion imagery that combines precise composition with a more experimental approach to beauty, identity and the human figure. Their perspective allows the Chloé collection to be presented with both intimacy and scale.

The four models similarly contribute to the campaign’s sense of movement. Rather than adopting rigid poses, they appear to respond to the landscape around them. The result is a series of images in which the relationship between clothing, body and environment feels deliberately fluid.

This is particularly significant to Kamali’s interpretation of femininity. Strength is not presented through severity. Instead, it emerges through movement, independence and the connection between individuals. The landscape becomes a space in which these qualities can coexist.

The campaign also gives craftsmanship a quieter role. Rather than isolating individual techniques as objects of display, it places them within the wider visual story. Details become visible through the movement of the garments, their relationship with light and the proximity of natural textures.

That emphasis reflects the broader importance of savoir-faire within luxury fashion. At a time when digital imagery can make collections instantly accessible around the world, physical craftsmanship remains something that is best understood through material, construction and movement. Chloé’s campaign responds by keeping those qualities close to the centre of its narrative.

There is also a deliberate tension between intimacy and vastness. The landscape appears expansive, yet the images remain focused on the women within it. Their gestures, proximity and shared presence provide a human scale to the surrounding space.

This balance gives the campaign its particular character. Nature is neither romanticised as a distant escape nor treated as a decorative setting. It functions as an active participant, influencing the mood and movement of the collection while reinforcing the themes of freedom and connection.

The Winter 2026 campaign therefore extends beyond the conventional seasonal presentation. Its emphasis is less on a single visual statement than on creating an atmosphere in which Chloé’s values can be felt through landscape, craftsmanship and the relationships between the women depicted.

The collection will be available in Chloé boutiques and on Chloé’s official website from September 2026.

As the fashion calendar increasingly moves between digital immediacy and physical experience, Chloé’s Winter 2026 campaign chooses to slow the image down. Its most compelling quality lies in that sense of openness: garments, people and landscape are allowed to interact without one overpowering the other. The result is a campaign that presents femininity not as a fixed ideal, but as something instinctive, connected and constantly in motion.