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American motorcycle manufacturer · Automobiles

Harley-Davidson

The Milwaukee legend whose V twin thunder has defined the open road since 1903.

1903
Since 1903

Built for the road.

Founded by William S. Harley, Arthur Davidson, Walter Davidson and William A. Davidson.

Harley-Davidson was founded in Milwaukee in 1903 by William S. Harley and the Davidson brothers Arthur, Walter and William A.
The Story

Chapters of Harley-Davidson

I

By 1920 it was the largest motorcycle manufacturer in the world.

II

It was one of only two major American motorcycle makers to survive the Great Depression, alongside Indian.

III

Its classic 45 degree V twin engines produce the famous 'potato potato' sound.

IV

The Harley Owners Group was founded in 1983 and the Harley-Davidson Museum opened in Milwaukee in 2008.

V

Its first electric motorcycle, the LiveWire, arrived in 2019.

The Signature

The V twin and the Bar and Shield

A cruiser rides in beneath the Bar and Shield as the V twin beats and the headlight snaps on.

On Simply Luxury

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Bespoke is made in person: a conversation, a measure, and fittings until it is right.

Where to find them
Milwaukee, United States
Automobiles

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Harley-Davidson
American motorcycle manufacturer, Milwaukee.
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The Harley-Davidson name belongs to its owners. Stories on Simply Luxury are drawn from the house's own published content. Illustrations by Simply Luxury.